Top Marketing Influencers on Twitter and How They Made it Up There

by: Dustin Hawley | Wednesday January 16, 2019

If you are reading this, chances are you are a marketing manager, entrepreneur, enthusiast, or maybe a combination of the three. And if you fall into this demographic, you are all too aware that trying to find valuable content among the hundreds of millions of tweets sent every day on Twitter can be a daunting task. Even if you’re browsing through specific hashtags like #digitalmarketing or #seo, a majority of the content is typically saturated with spammers tweeting hundreds of times per minute. Or frankly, unqualified individuals posturing for their networks and regurgitating information they sniped from a Google search. But we can't be upset about it. This is the current state of social media. 

Being an influencer means you've discovered ways to impact others. It means you've helped lead the masses to new frontiers. You have shaped their way of thinking, and you've fostered meaningful change in their lives. This is true influence, as we spoke on recently. But discovering those who are the most influential can be difficult at times. Social networks are overrun with content, and sifting through it all to find the best resources for your interests can be a monumental task. So let us help you relieve that frustration for you, and show you the top marketing influencers on Twitter, and how they achieved their level of success and influence.

Gary Vaynerchuk (@GaryVee)

If you are active on social media in any capacity, chances are you are already very familiar with Gary Vaynerchuk. Gary is the chairman of VaynerX and CEO and co-founder of VaynerMedia. Simply put, GaryVee moves the marketing budgets of Fortune 500 companies over to social media marketing. He's brash and informative, and has almost single-handedly popularized entrepreneurship through social media. 

How did he get here? Well, outside of his foresight to invest in companies like, well, Twitter, he's become arguably the most powerful voice on the subject of social media, due to his outspoken nature and incredibly valuable business insights. If you are looking for marketing advice and motivation, Gary Vee is an absolute must follow.

Ann Handley (@MarketingProfs)

Ann Handley is a true renaissance woman. When it comes to content marketing, she has done a bit of everything. Handley is an author, public speaker, and current member of the LinkedIn Influencer program. She currently works as the Chief Content Officer for MarketingProfs. An accomplished influencer, she has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”

How did she get here? Well, Handley spent most of her early career as a writer and editor for esteemed publications like the Boston Globe, as well as various B2B publications. “I even wrote for those magazines you get on the backseat pocket on an airline,” she said. “At the time it was extremely lucrative, and it was kind of fun.”

In 1997, before Google hit the market, Ann launched ClickZ, one of the earliest online sources of marketing information. She sold the company in 2000 before taking on a role as Chief Content Officer at MarketingProfs in 2002. There, she became the first person to hold a corporate executive-level position responsible for the digital media creation and multi-channel publication of an organization’s content. 

Handley is one of the most accomplished figures in content marketing, and is another absolute must follow on Twitter.

Danny Sullivan (@DannySullivan)

Danny Sullivan is a journalist who has covered the search and internet marketing space for over 15 years. He's founding editor of Search Engine Land and Marketing Land and is Google's public liaison of search. Sullivan's expertise in all things search related has helped his success skyrocket, as we continue to embark on new frontiers in this ever-evolving digital age. 

How did he get here? The former analyst and journalist is Google's go-to resource for all things search, as noted above. And the prevalence of search in the ecosystem of the world wide web makes him a prime resource for marketing advice and information. Oh, and he's an avid Star Trek fan. Live long and prosper.

Pam Moore (@PamMktgNut)

There's a growing trend developing with this list. And it's likely becoming clear that being a powerful influencer on social in 2019 isn't designated strictly for millennials. Pam Moore is another shining example. With over 15 years of experience in corporate marketing and product management, Moore has honed her craft regarding brand management and digital marketing optimization. She is a bestselling author, highly sought-after speaker, and has been ranked by Forbes as a “Top 10 Social Media Power Influencer.” In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

How did she get here? Well, Moore is one of the most in-demand international keynote speakers in the world. Her Social Zoom Factor podcast earns over 100,000 downloads per month, and provides entrepreneurs to Fortune 100 brands information they need to turbo boost their businesses. She's incredibly respected in the industry, and her share of voice is substantial. Her over 100k tweets are almost entirely filled with pertinent, invaluable information on marketing. So go hit that follow button on her Twitter profile already.

Neil Patel (@NeilPatel)

The growth in popularity we have witnessed for Neil Patel has been inspiring, to say the least. Named “Top Influencer on the Web” by The Wall Street Journal, and known as a “Top 10 Marketer,” by the New York Times, Patel has become a leading voice for those in the digital and content marketing sphere. He has created his own mega-successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.” Basically, Neil Patel is marketing influencer royalty.

How did he get here? Well, if the accomplishments listed above don't spell out the reasoning behind his journey into social prowess, we don't know what will. Patel is simply a marketing powerhouse, and deserves a follow on all social networks quite frankly. We also happen to enjoy the all-white aesthetic of his podcast. The clean, almost clinical look of his show is almost symbolic to the context of his insights. No fluff, all value.

 

Lilach Bullock (@LilachBullock)

Crowned as one of Forbes “Top 20 Women Social Media Influencers,” Lilach Bullock has made a notable splash in the world of digital marketing. Her track record of success as an entrepreneur and international digital agency owner have garnered her respect and admiration from her peers and fellow professionals. Since 2009, she has given one-on-one marketing advice to clients to help them build their businesses online. As mentioned above, Bullock has been featured in Forbes, as well as The Telegraph, Wired, The Sunday Times, and The Guardian.

How did she get here? Outside of her success in one-on-one marketing advice, Bullock is also a best selling author. Her books have reached number 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. 

Rand Fishkin (@RandFish)

Touting 20 years of experience in the world of digital marketing and media, Fishkin has been at the forefront of establishing the most popular digital marketing brands we know today. In 2003, he founded SEOMoz, in 2011 he co-founded Inbound.org, and in 2014 he came back to the SEOMoz (now known as Moz) to further contribute to its development. Now, he has set his sights on helping businesses find the best content for their audience through founding Sparktoro.

How did he get here? Fishkin has been named one of the Best Young Tech Entrepreneurs by Businessweek, and has also co-authored two books: “The Art of SEO” and “Inbound Marketing and SEO: Insights from the Moz Blog.” His Twitter feed is a nice blend of dialogue based insights and data-driven analytics that even the most seasoned marketer can take a page from.

Jay Baer (@JayBaer)

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Like most of the members of this list, Baer has decades of industry experience and proven success. He has 25 years of experience in the marketing industry, and is a New York Times Bestselling Author who has published 6 books. He has worked with organizations the likes of Hilton, Grand Ole Opry, and Cisco.

How did he get here? Baer is the self-proclaimed 'World's Most Inspirational Marketing and Online Customer Service Speaker', and has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is a renowned business strategist who has created five multi-million dollar companies, and doubles as an active venture capitalist. His unique perspective and business strategy can be easily found on his Twitter feed, where he shares his insightful data on marketing built over his nearly three decades of experience.

Viveka von Rosen (@LinkedInExpert)

Internationally known as the “LinkedIn Expert,” Von Rosen works with B2B companies to help them achieve business success by utilizing LinkedIn. She is the author of, “LinkedIn Marketing: An Hour a Day,” and like many members of our list, has been listed as a “Top Social Media Influencer,” by Forbes. Von Rosen has shared her knowledge at several events including Social Media Examiner’s Marketing World, MarketingProfs B2B Conference, HubSpot’s Inbound Conference, and many others.

How did she get here? Now, I know what you're thinking. "Why is a LinkedIn expert on this list?" Well, Von Rosen isn't pigeonholed into being only an expert on LinkedIn. She is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, and many others. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and morphs it into engaging and informational training programs. And as LinkedIn has transformed into an uber powerful social platform over the past couple years, marketers often utilize the social network to build meaningful business connections that extend far beyond the invisible walls of LinkedIn's feed. With over 100k Twitter followers, her role in the marketing community is well established. And her Twitter feed is rich with invaluable marketing tips and strategies for any social platform. 

As a reminder, Influencer marketing doesn’t have to be fluff but can be a sales channel and an imperative part of every marketing strategy. Our influencer marketing agency caters to all of our clients’ needs, we aren’t simply an influencer marketing company.

Grow and Measure your Brand’s Social Engagement with the Influencer Marketing Agency of the Year

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