Go beyond traditional tracking with holistic measurement, brand lift studies, data modeling, and evolving playbooks that boost ROI.
Each campaign presents an opportunity to learn. Viral Nation builds upon custom playbooks through a continuous cycle of reporting and studies that boost future campaign performance.
Social, Paid, and Sales Metrics
Brand Health Metrics
Based on data-driven findings
Traditional media measurement can only go so far. Our social research and testing methodologies are designed to tackle every brand challenge head-on.
Get a read on how your brand is perceived. Our brand lift studies measure a campaign’s effect on brand advocacy, awareness, familiarity, and purchase intent. Viral Nation then narrows the gap between your brand goals and real-world perception.
Draw connections between social and sales to increase the effectiveness of your campaigns. Our sales lift study and market mix modeling power future optimizations that scale revenue.
Go deeper than performance metrics. Leverage the neuroscience of emotion, attention, and memory to embed message internalization and steer decision making.
Take advantage of Viral Nation’s full suite of business intelligence capabilities. Our custom solutions tailor data sets and research techniques to provide deeper insights into brand positioning across the social landscape.
Analytics
Secondary Research
Primary Research
At Viral Nation, we’re obsessed with helping you compete and succeed in the Attention Economy.
2022 PLATINUM WINNER Best Social Campaign (Activision Blizzard eSports)
2019 PLATINUM WINNER Best Large Agency Globally
2022 PLATINUM WINNER Best Social Campaign (Meta Quest 2)
Maximize your ROI in the new age of digital marketing.
As a pioneer of influencer marketing it’s rooted in everything we do.
Real-life experiences that are shareable, measurable, and social-first.
Connect with Viral Nation today to learn how we can help you build the perfect content.
