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Modernizing measurement

Go beyond traditional tracking with holistic measurement, brand lift studies, data modeling, and evolving playbooks that boost ROI.

Social studio creative production

Track, study, optimize, repeat

Each campaign presents an opportunity to learn. Viral Nation builds upon custom playbooks through a continuous cycle of reporting and studies that boost future campaign performance.

Continuous Analytics

Social, Paid, and Sales Metrics

Brand Lift Studies

Brand Health Metrics


Based on data-driven findings

Our Approach

Strategies for every business goal

Traditional media measurement can only go so far. Our social research and testing methodologies are designed to tackle every brand challenge head-on.

Performance marketing

Goal: Perception

Get a read on how your brand is perceived. Our brand lift studies measure a campaign’s effect on brand advocacy, awareness, familiarity, and purchase intent. Viral Nation then narrows the gap between your brand goals and real-world perception.


Goal: Conversion & Sales

Draw connections between social and sales to increase the effectiveness of your campaigns. Our sales lift study and market mix modeling power future optimizations that scale revenue.


Goal: Resonance

Go deeper than performance metrics. Leverage the neuroscience of emotion, attention, and memory to embed message internalization and steer decision making.

Social Attribution

Goal: Custom measurement

Take advantage of Viral Nation’s full suite of business intelligence capabilities. Our custom solutions tailor data sets and research techniques to provide deeper insights into brand positioning across the social landscape.

Data Transformation


  • Analytics frameworks
  • Dashboards & visualization
  • Tag implementation
  • Pipelines & database management
Social Landscape

Secondary Research

  • Social listening
  • Owned social Audit
  • Landscape audit
Brand Insights

Primary Research

  • Product testing
  • Product concept testing
  • Message testing
  • Brand tracking
Viral nation awards

Work with our winning team of brand-building, market-moving experts.

At Viral Nation, we’re obsessed with helping you compete and succeed in the Attention Economy.

A legacy of award-winning work.
2022 AVA Digital Awards Platinum Winner

2022 PLATINUM WINNER Best Social Campaign (Activision Blizzard eSports)

2022 AVA Digital Awards Platinum Winner

2019 PLATINUM WINNER Best Large Agency Globally

2022 AVA Digital Awards Platinum Winner

2022 PLATINUM WINNER Best Social Campaign (Meta Quest 2)

Stand out and succeed

Connect with Viral Nation today to learn how we can help you build the perfect content.

Connect with viral nation