Influencer Marketing is no longer a trend: it's the center of gravity in modern marketing...

But most brands haven't caught up. This white paper reveals what it takes to scale influencer marketing like a performance channel and drive measurable impact.

Inside, you'll learn:

• Why social is now your primary performance channel, and how top brands are rebalancing their media mix

• How to restructure for scale, turning creators from ad hoc partners into a strategic media layer

• What measurement frameworks matter, so you can prove ROI across the funnel and win internal buy-in