We're defining the future of the social era.
By uniting data, AI, and human creativity, we transform every social signal into measurable, meaningful impact for brands, creators, and culture.
What we do.
We build the systems that turn social data into measurable growth.
Viral Nation helps brands plan, execute, and scale social performance through integrated intelligence, cultural insight, and execution across the social ecosystem.
For organizations operating at scale, we connect data, technology, and creative decision-making to drive performance that is measurable, secure, and built to last.
A global leader in social media innovation.
Viral Nation moves brands away from traditional media-led strategies toward social-first transformations, at scale. We help brands conquer social with the world’s largest roster of content creators, crafting award-winning campaigns with End-To-End Marketing Services. Powering everything is SocialAI, which optimizes brand fit and protects brand reputation.
Creators
All people are, or will soon become, creators.
Consumers
Social media has radically transformed the customer journey.
New Media
Creators are replacing traditional media as the new media.
Social-First
Brands must transition from traditional media to social media-led strategies.
Scale
Technology is critical to simplifying the complex and scaling what can’t be scaled.
Landmark Moments.
Viral Nation is Born
When founders Joe Gagliese and Mat Micheli created Viral Nation, it was one of the first influencer talent agencies in the world. From there, we scaled into a full-service agency built for the social era.
CreatorOS Launches
Two years before Viral Nation Secure we launched CreatorOS, a unified platform that streamlined workflows for agencies, brands, and influencers at scale.
Canada's Top-Growing Companies
For the second time, we were recognized for innovation-fueled growth despite challenging market conditions.
$250M Financing Round
Led by Eldridge, with participation from Maverix Private Equity, this funding accelerated our technology and market expansion.
Ranked on Deloitte's Fast 500™
Listed among the fastest-growing companies in North America on Deloitte's Technology Fast 500™, now in its 29th year.
Viral Nation at Cannes Lions
We partnered with Cannes Lions to launch a new track spotlighting the creator economy and the transformative power of social-first marketing.
Ranked AGAIN on Deloitte's Fast 500™
We did it again! Our momentum continued and we once again found ourselves within this exclusive group of companies.
SocialAI Launches
Viral Nation unveils the AI infrastructure redefining social performance. The most advanced intelligence system built specifically for the creator economy.
The story continues.
In just 10 years, Viral Nation went from two friends and a talent agency to the global leader in social-first transformation. And we're just getting started.