e.l.f. needed faster response, stronger sentiment, and a clearer path from social conversation to commerce signal.
Make a high-volume beauty community feel responsive, useful, and commercially connected.
Community, moderation, sentiment, response standards, commerce tracking, and optimization moved together.
Uber needed platform-specific creator work that could scale across campaigns while still proving business return.
Make repeated service moments feel culturally relevant across audiences, platforms, and campaign needs.
Creators, platform strategy, paid scale, campaign measurement, and performance learning created a repeatable system.
MGM needed social to work across properties, tentpoles, creators, owned channels, community, and measurement without losing brand control.
Drive demand across a complex entertainment portfolio while keeping social coordinated, measurable, and brand-safe.
Strategy, creators, social creative, community, and measurement operated as one system across properties and moments.
Viral Nation has been instrumental in helping us elevate our social presence this year. Their understanding of The Cheesecake Factory brand, combined with their ability to create engaging and authentic conversations with our guests, has helped drive significant reach and engagement across our social channels. They are a valued partner and an important part of our success.
We like to say “e.l.f. the rules.” We don’t do cookie-cutter at e.l.f., and alongside our social-first partners at Viral Nation, we listen to what the signals are saying to stay 10 steps ahead.
Viral Nation’s expertise and social first culture approach is driving authentic audience engagements to complement our marketing activities — ensuring Crave, Canada’s best streaming service and its hit productions like Heated Rivalry, are at the center of entertainment and relevance.
As an institution that cares deeply about responsible Marketing, we have been particularly impressed with Social AI and Viral Nation Secure. After a deep evaluation of the technology in a pilot phase for 50 creators, we are excited to say we will be scaling our use 10x due to the power of this product as well as how much we believe it will help the Brand Safety and Brand Fit expectations within the Creator Marketing industry as a whole.
2026 Digiday
2026 Finalist
2026 Brand Safety Solution of the Year
2025 Winner + Audience Choice
Best Social Campaign
Best TikTok Marketing Agency
Young Entrepreneur
SocialAI never stops training.