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RETAIL · GAMING · ROBLOX

Launching Walmart Land through creator-led discovery.

A new Roblox destination earned credibility and participation with a skeptical Gen-Z audience using gaming-native creators.
Brand:
Roblox
Context:
Walmart Land on Roblox
Creators:
14 gaming creator partners (names withheld for client confidentiality)
Platforms:
TikTok, Instagram
Services:
Creator strategy, gaming creator activation, social media marketing, paid amplification

66 M

Impressions

1 .6M

ENGAGEMENTS

60

Posts

14

GAMING CREATORS

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THE CHALLENGE

A new world needs participation, not an announcement

Walmart Land on Roblox needed credibility and participation with a skeptical Gen-Z audience. We knew an announcement alone wouldn't earn either.

  • Make a new virtual destination legible and worth exploring.
  • Earn credibility inside gaming culture, not adjacent to it.

The Approach

Creator-led discovery

We built a gaming-native creator launch that showed audiences what to do, why to explore and how Walmart Land fit a broader social and gaming context.

The Result

Discovery at scale

Creator-led discovery introduced the destination credibly.

  • 66M impressions

  • 1.6M engagements

  • 60 posts across TikTok and Instagram

  • 14 gaming creator partners

Reported across the launch activation.

Chilly-Goat--4-col 1 (Large)

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