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BEVERAGE · EXPERIENTIAL

A rebrand you could taste, not just see on shelf.

smartwater made its alkaline-with-antioxidant rebrand tangible through a mobile experience built around taste, design, music and creators.
Brand:
smartwater
Context:
Alkaline with antioxidant rebrand
Creators:
Experiential creators and artist participation (names withheld for client confidentiality)
Platforms:
TikTok, Instagram
Services:
Social experiential, creator strategy, event production, social content amplification

19 K+

QR SCANS (measured intent)

15 K+

SAMPLES DISTRIBUTED

4 .2M

EARNED IMPRESSIONS

7

MOBILE STOPS

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THE CHALLENGE

A rebrand you could only understand by tasting it

The rebrand needed to be experienced to land. Shelf visibility alone wouldn't make the new identity feel premium, sensory and culturally relevant.

  • Make a packaging and identity change feel tangible.

  • Turn the rebrand into something people could participate in and share.

     

The Approach

Bring the rebrand to the street

We built a mobile experiential activation that brought taste, design, music and creator amplification into one moment. This allowed people to feel the change rather than read about it.

The Result

Tangible and shareable

The activation turned a rebrand into participation.

  • 19K+ QR scans — measured intent at the activation

  • 15K+ samples distributed across

  • 7 stops 4.2M earned impressions

  • 7 mobile sampling stops

Scans and samples captured on-site during the activation.

Chilly-Goat--4-col 1 (Large)
The close.

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