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Viral Nation · Strategy & Consulting

A social strategy for
launch.

The most experienced strategy teams in social. Any brand, any platform, any outcome.

Culture+Audience+Platforms+Creator economics+Commerce+Risk+PerformanceDirection
The catalog

If it touches social, we've built the strategy for it.

Sixteen strategy disciplines, one team, pre-sale through post-sale.

01Business & social diagnosis
02Audience & cultural intelligence
03Category & competitor whitespace
04Social operating models
05Channel & platform strategy
06Influencer & creator strategy
07Social creative strategy
08Experiential strategy
09Community strategy
10Social commerce & affiliate
11Paid & performance strategy
12Measurement & BI architecture
13Trend reports & agile moments
14Creator briefs & rationales
15QBRs & executive narratives
16Expansion & growth plans
The receipts

One team. Every kind of strategy. Already shipped.

  • Social consolidation strategy: Google, Verizon
  • Influencer strategy: Alaska Airlines, Audible
  • Experiential strategy: Liquid IV, Aero x Cheetos College Roadshow
  • Channel strategy: MGM Resorts Aria, ResMed
  • Social transformation: Texas A&M
  • Enterprise operating model: Dell
  • Annual planning: e.l.f. 2026
  • Playbooks: Meta AI Creators, Conair audit
  • Super Bowl creator brief: Rocket
  • Launch planning: Meta Quest Gorilla Tag
  • Account expansion: Cracker Barrel x Luke Combs
Representative strategy engagements · confirm public clearance per client
The integration layer

Strategy is the connective tissue.

Not a deck function. The layer that keeps data, creative, creators, paid, community, and measurement moving in one direction.

Business intelligence SocialAI Creative Creator relations
Signal in · direction outStrategy
Paid & performance Community Measurement Client leadership
Your team, our engine

We run it. We power it. We build it.

Strategy does not stop at the plan. We staff, build, and power internal social teams at enterprise scale.

VN owns the workYou own the work
Model 01

We run it

Full-service strategy and execution across the operating model. One accountable partner, outcome to proof.

For teams that want the outcome, not the overhead
Model 03

We build it

We design and staff your internal team: operating model, roles, workflows, governance, hiring, and enablement until it stands on its own.

For enterprises in-housing social for good
Built as the enablement layer behind in-house social at Fortune 50 scale

Tell us the outcome.
We will build the road.