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Our Story

10 years of disrupting the traditional media and marketing ecosystem.

The Social-First Marketing Agency

Viral Nation moves brands away from traditional media-led strategies toward social-first transformations, at scale. We help brands conquer social with the world’s largest roster of content creators, crafting award-winning campaigns with End-To-End Marketing Services. Powering everything is Viral Nation_Secure™ and CreatorOS™, which simplify complex workflows and protect brand reputation.


All people are, or will soon become, creators.


Social media has radically transformed the customer journey.

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New Media

Creators are replacing traditional media as the new media.


Brands must transition from traditional media to social media-led strategies.


Technology is critical to simplifying the complex and scaling what can’t be scaled.

Landmark Moments

  • 2014

    Viral Nation is Born

    When founders Joe Gagliese and Mat Micheli created Viral Nation, it was one of the world’s first influencer talent agencies before scaling into a full-service influencer marketing agency.

  • 2019

    4 AVA Digital Award Wins

    Viral Nation steps into the spotlight and shows off its full-service capabilities with award-winning campaigns for ViewSonic, PUBG Mobile, and Baidu.

  • 2020

    CreatorOS™ Launches

    Two years before the launch of Viral Nation Secure™, this unified, end-to-end platform streamlines and optimizes workflows for agencies, brands, and influencers.

  • 2021

    Canada’s Top-Growing Companies

    For a second time, Viral Nation is recognized for maintaining innovation-fueled expansion despite market conditions.

  • 2022

    Viral Nation Secures $250M Financing Round

    Led by Eldridge, with participation from Maverix Private Equity, the funding fuels the company’s technology and market growth strategies.

  • 2023

    Viral Nation Ranked on Deloitte’s Fast 500™

    Listed on the Deloitte Technology Fast 500™, a ranking of the fastest-growing companies in North America, now in its 29th year.

  • 2024

    Viral Nation Spearheads New Cannes Lions Track

    A new Cannes Lions initiative in partnership with Viral Nation spotlights the creator economy and the transformative power of social-first marketing.

Meet Our Leaders

Joe Gagliese

Co-Founder and Co-CEO

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Mat Micheli

Co-Founder and Co-CEO

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Jonathan Chanti

President, Viral Nation Talent

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Emma Ferrara

Chief Business Development Officer

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Anthony Gagliese
Anthony Gagliese

Head of Legal and Co-Founder

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Rob Curcio

Chief Financial Officer

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Andrew Sutherland

Chief Operating Officer

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Kevin King

Chief Revenue Officer

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Nicholas Spiro
Nicholas Spiro

Chief Product Officer

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Ahmad Nassri

Chief Technology Officer

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Daniel Lopez

General Manager, Business Intelligence and Paid Performance

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Vikash Rai

Vice President, International Operations

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Roxanne White

Vice President, Creative and Content

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Brandon Lentino

Head of Creative, Content and Experiential

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Damian Skoczylas

Vice President, Talent

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Alvin Ma

Vice President, Agency Operations

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Alice Fenwick

Vice President, Client Services

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Meet Our Board of Directors

Todd Boehly

Co-Founder, Chairman, and CEO, Eldridge

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John Ruffolo

Founder & Managing Partner, Maverix Private Equity

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Jeff Wilbur

Principal, Eldridge

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Suzanne Gagliese

Vice President, Global Partner Solutions, Microsoft

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Manny Kostas


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