SEARS

In the midst of a rebranding effort, Sears approached Viral Nation to promote their Great American Tent Sale. Influencers were activated across their main social platforms to share their favorite items from the Great American Tent Sale, and encourage their audience to shop the sale.

The Goal

Drive awareness to Sears’ Great American Tent Sale by activating influencers and social publisher pages.

The Strategy

  • Viral Nation onboarded home decor influencers with high US audience and activated social publishers to increase reach of influencer content to ultimately drive awareness of the tent sale.
  • Leverage Instagram stories with clear key messaging and strong call-to-action to swipe-up and shop the sale.

In the midst of a rebranding effort, Sears approached Viral Nation to promote their Great American Tent Sale. Influencers were activated across their main social platforms to share their favorite items from the Great American Tent Sale, and encourage their audience to shop the sale.

4
INFLUENCERS
4
SOCIAL PUBLISHERS
1.9 M
TOTAL INTERACTIONS
8.8 M
TOTAL REACH
10.9 K
TOTAL CLICKS

READY TO GET STARTED?

Let’s work together.