MOBILITY & COMMERCE · ENTERPRISE SCALE

700 creators, 16 campaigns, run as one operating model.

Uber's ecosystem had outgrown its perception. We made its everyday utility clear across a complex portfolio, with enterprise-scale measurement.

Brand:: Uber
Creators:: 700 creators across 16 campaigns (names withheld for client confidentiality)
Platforms:: TikTok, Instagram
Services:: Creator strategy, creator operations, content strategy, social performance measurement

16 %

BUY RATE

691 .7K

QUALIFIED CLICKS TO SITE

96 .1%

POSITIVE / NEUTRAL SENTIMENT

217 .4M

IMPRESSIONS (CONTEXT)

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THE CHALLENGE

A product that outgrew its perception

Uber had expanded far beyond rideshare (grocery, retail, membership, everyday commerce) but consumer perception lagged the product. The challenge was scale and coherence across a complex ecosystem.

Make a broad ecosystem feel tangible across dozens of everyday use cases.
Run it as one accountable system instead of, not a stack of disconnected activations.

The Approach

One operating model, built on real utility

We built a creator operating model around the moments consumers already know: the last-minute errand, the missing ingredient and the family-logistics run, all managed across 16 campaigns and 700 creators run as onesystem.

Content showed why the app mattered, rather than telling people it did more.

The Result

Scale, run as a system

The program proved social can run at enterprise scale and still be measured.

3.8x program return on investment
700 creators across 16 campaigns, one operating model
Social Performance Index of 128
98.8% positive or neutral sentiment

Social Performance Index is VN's composite performance benchmark; ROI per program measurement framework.

The close.

Make social measurable, scalable, and accountable.

We help brands see what's coming, create what connects, and scale what works. Across CPG, entertainment, tech, and beyond.

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