The Coronavirus has impacted the entire globe, placing many under shelter-in-place orders for the foreseeable future. But unless you have been hiding under a rock since before the pandemic, you have probably noticed the meteoric rise of TikTok in recent months. Whether you’re already a TikToker or just considering joining the platform, you’ve probably already thought about the best practices in growing your audience. Additionally, TikToker’s are always racking their brains on when the best time to post on the platform.

The fact is, finding the perfect time to post content on social media is no simple task. Of course, you can scour the internet for the endless pages of stats and ideas out there for the various social platforms. But as we all know, trends are forming and changing by the day. And just because a user generates tons of likes and follows for a certain type of content during a specific time of the day, doesn’t guarantee that your next post that follows the same trend will produce the same results.

So where can you find a resource to discover the best times to post on TikTok? How can you maximize your content creation and increase your followers? Look no further! In this post, we’ll break down the best times to post on TikTok and give you 10 tips to grow your TikTok following. So let’s get started! Time is of the essence!


Why Is What Time You Post On TikTok Important?

Some may wonder why the timing of your posts on TikTok videos is even important. You would think that if you post great videos, they will eventually generate views, likes, and new followers to your channel. And while it may be natural to think this way, you would be wrong.

In reality, the time you choose to post your TikTok videos may be as crucial to the success of your post as the content itself. While creating great content remains the primary focus for creators looking to go viral, its difficult to go to do so if your video never gets seen in the first place. In other words, timing is critical. Knowing the best times to post on TikTok helps users leverage the platform’s algorithm. It works something like this: TikTok first sends your video to a small group of users and gauges their reaction to the content, after which they decide whether or not it is worth boosting.

So if the users who will like, comment, and share your video are inactive or asleep, how can you expect this initial showing to perform well? The answer is, you simply can’t. So let’s discuss the best times to post on TikTok and rid you of these fears.


Best Times To Post On TikTok

The best guide to discovering the best times to post on TikTok can be found in the chart below, courtesy of Influencer Marketing Hub. Simply browse the chart above and you can begin to plan your TikTok posts accordingly.

Global Best Times to Post on TikTok

As we stated earlier in the article, finding the perfect time to post content on social media is no simple task. So while these are generally the best times to post on TikTok, you may want to consider making slight adjustments to these times based on who your target audience is. For example, if you are a young creator who is still in high school and you know your peers are most active during school hours, modify your posting schedule to capitalize on these high-traffic periods.


10 Tips to Grow Your TikTok Following

Growing a following on any social media platform is difficult. It’s a process that requires time, consistency, and high-quality content in order to produce success. Here are our top 10 tips to grow your following on TikTok.


1. Choose A Specific Niche

Many people try to succeed on TikTok, but only a select few truly breakthrough.  In many cases, this is because many creators fail to select a niche. It is critical to select a specific niche in the area of interest where you are looking to build your brand.

Picking the right niche is essential. If you are having problems figuring out what niche to pick, ask yourself the following question: “What am I interested in?” Have a unique talent you want to showcase? Think specifically in terms of which niche suits your content and personality the best.


2. Post During The Peak Hours!

We talked about this above, and we can’t emphasize it enough. Posting your content during peak hours substantially increases its ability to generate viewership. Additionally, sharing content at least twice a day can increase help increase your followers. Why is this? If you are posting multiple pieces of content a day, especially during peak hours between 11 am and 5:30 pm, it dramatically improves the exposure of your videos.

At the end of the day, the best way to figure out peak hours for your specific target audience is to get to know them. This will help you maximize your exposure and create your own ‘peak hours’.


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3. Create an Attractive Profile

Trying to grow your following? As the old adage goes, the devil is in the details. And they matter when it comes to your TikTok profile. Your username, profile picture, and the information it contains all leave a lasting impression to the visitors of your account.

The best usernames are typically the ones that are short and catchy, and ones that also stand out from the crowd. Think of your bio as your sales pitch. Try to be as specific as possible, while also aiming to be authentic and engaging.


4. Choose Authenticity over Perfection

The main reason people fail is often that they fail to start. They sit on the sidelines observing others take action and eventually create results, leaving those watching and too afraid to get started with nothing but regrets for their inaction. The beauty of TikTok is that you don’t need to seek perfection to become a star on the platform. You simply need to get started.

If you think about it, the content that goes viral is the content that people can relate to. And the average person’s videos aren’t filmed in a production studio. In fact, TikTok videos that don’t look super professional typically perform best on the platform.


5. Stay Consistent With Posting

Creating content and posting consistently is one of the best ways you can grow your TikTok presence, plain and simple. Posting regularly helps you achieve increased engagement and give your followers something to look forward to as they become more familiar with your content cadence.


6. Use Trending Tags In Your Videos

As is the case with all social platforms, knowing how to target people is essential to growing a following. That means looking for hashtags and riding the wave of the latest social trend. Creating videos that are trending and going viral at the moment helps you gain relevancy in the TikTok community. And remember, TikTok allows for short captions, so keep your text short and try to limit your hashtags to around 5-6 per post.


7. Stand Out From The Crowd

Don’t just copy other creators on TikTok and do the same thing as everybody else. Be unique and try to provide some value to your audience. Finding your own voice on the platform is the key to breaking through. This doesn’t mean you shouldn’t emulate successful ideas or participate in hashtag challenges. But creators should look to create their own voice in the community if they wish to become a TikTok star. Stand out from the crowd!


8. Share Your Videos on Other Social Media

The importance of sharing your content on other social media platforms cannot be more strongly emphasized. You may be asking why sharing your TikTok videos on Facebook, for example, is so important. The answer to that question is that your audience may know you on other platforms, but they may not go on other platforms very much and the same pertains to other major social media networks. Each platform has its own audiences, so you will need to share your videos on your other order for you to maximize your TikTok visibility.


9. Create a Hashtag Strategy

Hashtags are essential on any social media network, and almost equally essential to creating a trend. And when it comes to trends, no platform creates more of them in today’s pop culture than TikTok does. A hashtag strategy helps you to put your content in front of the viewers who would be most interested in seeing it.

Keep in mind, TikTok only allows for short captions, so keep your text brief and try to limit your hashtags to about 5-6 per post.


10. Use Popular Music and Participate in Hashtag Challenges

To be completely clear, we are not suggesting you start doing dances on TikTok like everybody else seems to be doing. However, if you are a dance enthusiast, you can use popular songs from the app’s chart to add a musical soundtrack to your content. As is the case with popular hashtags, popular music can help you gain more exposure on TikTok by leveraging current trends.

Popular music can be used for just about any kind of TikTok content you can imagine. With all the creative editing tools the platform has to offer, TikToker’s have created some of the most interesting, entertaining videos out of events from their everyday lives.


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