Energizer

Viral Nation created a strategy that included activating targeted influencers in niche verticals that ultimately exceeded projected interactions, drove awareness and engagement for Energizer headlamps while accelerating trials to convert consumers AND generated sales.

The Goal

  • Drive traffic to Energizer’s Amazon product pages and increase sales for the Headlamp and TAC700 Flashlight
  • Grow brand awareness and engagement to position Energizer as the go-to brand for portable lighting

The Strategy

  • Activate six influencers across different genres and platforms
  • Leverage the holiday season and position these products as the perfect stocking stuffers

Viral Nation created a strategy that included activating targeted influencers in niche verticals that ultimately exceeded projected interactions, drove awareness and engagement for Energizer headlamps while accelerating trials to convert consumers AND generated sales.

6
INFLUENCERS
832 K
TOTAL INTERACTIONS

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