Multi-platform campaigns featured key influencers and engaging experiences leveraging Instagram, YouTube, and other channels
TORONTO, ON – February 7, 2019 – Viral Nation, one of North America’s fastest-growing influencer marketing agencies, announced today that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile, and Baidu’s FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.
Viral Nation’s AVA Digital Awards honors included three platinum and one gold win:
- ViewSonic Holiday – 2019 Platinum Winner, Digital Marketing Campaign
- PUBG Mobile Launch – 2019 Platinum Winner, Viral Marketing
- FaceMoji Christmas – 2019 Platinum Winner, Social Campaign
- PUBG Mobile “Halloweek” – 2019 Gold Winner, Interactive Brand Experience
Viral Nation promoted four new products for leading visual solutions provider ViewSonic. The campaign centered on YouTube and Instagram and featured a combination of macro- and micro-influencers who developed unique content over two months. The content drove views and engagement among the followers for ViewSonic’s new products, and also resulted in them temporarily selling out of their gaming monitor on Amazon.
The PUBG Mobile launch was a multi-platform campaign to promote the wildly popular battle-royale game’s mobile version in the North American market. The viral marketing campaign exceeded expectations, resulting in 78.8 million total impressions and growing PUBG Mobile’s social following organically with 35,000+ followers on Instagram and 90,000+ on YouTube in just 30 days. The PUBG Mobile Halloweek campaign was an experiential event produced by Viral Nation to generate interest in the mobile game’s latest update, featuring life-sized versions of the iconic PUBG Mobile supply crate and the PUBG Mobile pumpkin car in Times Square.
Participants competed for prizes in a “Halloweek” Screaming Challenge that several key influencers attended and promoted via their social networks. The experience drew over 1000 participants and more than 460,000 social media impressions in less than one day.
The winning social campaign for Baidu’s FaceMoji keyboard drove global brand awareness and downloads before the holidays. Viral Nation activated six macro-influencers from around the world to sing “Deck the Halls” in their respective languages and styles. The influencers also showed fans how to send their song creation to friends via the FaceMoji app. The campaign produced 16 million views and 39.7 million clicks to download the app.
“We are pioneers in influencer-based viral marketing, and understand how to build strategic campaigns that drive brand engagement and ROI,” said Joe Gagliese, Viral Nation’s Co-Founder and CEO. “We not only work with some of the largest brands in the world on their influencer campaigns, we also build creative and strategic plans for the social landscape as a whole. We use Instagram, YouTube and other channels, as well as in-person experiences, for strategic campaigns that garner impactful results.”
The AVA Digital Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Winners were selected from over 200 categories in audio, video, and web-based production. A list of Platinum and Gold winners can be found on the AVA Digital Awards website at www.avaawards.com.