10 Influencers Brands Should Tap Into This Canada Day

Canada Day isn’t just a national celebration - it’s a brand moment. From backyard BBQs to fireworks and festival streetwear, June 30 to July 1 is prime real estate for content that connects, performs, and sparks emotional engagement. For marketers looking to stand out, aligning with culturally relevant Canadian creators isn’t a nice-to-have, it’s a campaign multiplier.

The following list spotlights 10 of the most engaging Canadian influencers today each offering a highly engaged audience, and proven storytelling that resonates with Canadians coast-to-coast.

Whether you’re running influencer campaigns that need precision casting or launching full-scale content across paid and organic channels, these creators offer real-time cultural capital.
This is your starting lineup for Canada Day brand impact.

Celina SpookyBoo  

Celina SpookyBoo is the weird, hilarious, lovable Canadian creator you didn’t know your brand needed. With over 34 million followers across TikTok, YouTube, and Instagram, she rose to fame through viral sleepwalking clips and paranormal comedy - but what’s kept her at the top is her vulnerability, self-love advocacy, and warmth.

She’s a perfect fit for brands who want to lean into humor without losing heart. Whether it’s wellness, beauty, food, or even home décor, Celina’s delivery feels like a FaceTime from your funniest friend. She’s also deeply rooted in her Ontario hometown, making her an authentic option for Canada Day campaigns that want emotional resonance.

She shines in influencer activations but becomes unstoppable when paired with experiential moments. Brands can use her impact IRL, crafting live activations that mirror her playful online energy. Celina is a ready-made ambassador for feel-good, culturally relevant influencer campaigns.

Platforms: TikTok, YouTube, Instagram
Focus Areas: Sleepwalking comedy, self-love, horror humor, beauty content

Chris Bumstead  

Chris Bumstead (@Cbum) isn’t just a bodybuilder—he’s a phenomenon. With over 30 million followers and multiple Mr. Olympia Classic Physique titles under his belt, Cbum represents discipline, performance, and personal excellence. His content combines aesthetic workouts, product walk-throughs, and behind-the-scenes prep with raw vulnerability, making him relatable to both fitness enthusiasts and casual viewers.

Chris is an ideal ambassador for Canada Day campaigns rooted in wellness, motivation, or national pride. His fanbase includes dedicated lifters and general lifestyle followers alike, making him an excellent fit for health, apparel, nutrition, or even finance brands looking for values-first storytelling.

He’s also a perfect match for influencer campaigns with measurable performance outcomes. His product integrations are smooth and frequently go viral—making him a strong asset for any brand prioritizing paid ads. With data-backed insights and proven conversion lift, Chris delivers both visual excellence and business results, making him an elite partner for Canada Day activations with muscle.

Platforms: Instagram, YouTube
Focus Areas: Bodybuilding, health & wellness, motivation, gym culture
 

Ana Pac  

Ana Pac is a triple threat: pop artist, LGBTQ+ advocate, and digital creator with over 200K followers and a growing presence across TikTok and Instagram. Her trilingual content (English, French, Spanish) and energetic performance style make her a cultural bridge and a unique voice in Canada’s social media space.

She’s especially valuable for Canada Day influencer campaigns that want to overlap with Pride Month energy, multicultural storytelling, and Gen Z relatability. Ana’s content is vibrant, high-energy, and highly shareable - ideal for youth brands, entertainment, and social initiatives.

For brands exploring on-the-ground event activations or looking to amplify live music and festival campaigns, Ana is a natural fit. Her personality commands the stage and the screen, making her perfect for real-world integrations supported by event-based social strategies. She also brings credibility to campaigns that prioritize inclusion, safety, and ethical practices - making her a standout candidate for brands that value influencer vetting and trustworthiness.

Platforms: Twitch, YouTube, TikTok, Instagram
Focus Areas: Gaming, lifestyle vlogs, mental health, pop culture

Kris Collins  

Kris Collins (@KallMeKris) is Canada’s undisputed queen of TikTok. She’s not just famous, she’s beloved. With over 63 million followers across platforms, her multi-character skits tap into everyday life with absurd hilarity. She effortlessly blends millennial humor with Gen Z sensibilities, and her hometown pride shows up often in her content. During Canada Day, she’s the kind of creator who can turn a red-and-white moment into a viral cultural reference.

What makes her a brand’s dream? She delivers polished, high-performing content with character-led storytelling. Brands like Amazon and Pantene have already activated her audience through humorous yet strategic campaigns. Her ability to humanize products through relatable sketches makes her ideal for campaigns that need both reach and narrative cohesion.

Kris' past campaign metrics underscore her commercial impact. If your brand wants to make Canadians laugh - and convert them while they’re smiling - Kris Collins is a guaranteed win for Canada Day.

Platforms: TikTok, YouTube, Instagram
Focus Areas: Comedy skits, everyday life humor, character content, Gen Z trends

Imane Anys  

Imane “Pokimane” Anys is more than a streamer - she’s an internet institution. Born in Morocco and raised in Canada, she boasts over 28 million followers across Twitch, YouTube, and TikTok. Pokimane blends gaming, wellness, and casual lifestyle content, making her one of the most flexible creators in terms of brand storytelling.

While she’s globally known, her Canadian roots remain central to her narrative - and that’s where Canada Day comes in. For brands looking to activate campaigns in entertainment, tech, or gaming verticals, Pokimane’s audience engagement and content consistency are unmatched. She brings a uniquely intimate format to her branded collaborations, often drawing fans into unscripted, high-trust moments.

Pokimane is also ideal for brands leveraging Performance Marketing strategies. Her ability to drive attention, clicks, and conversions makes her a prime candidate for paid influencer campaigns with measurable ROI. And with VN’s Business Intelligence tools, her impact can be forecasted and optimized pre-launch.

Platforms: Twitch, YouTube, TikTok, Instagram
Focus Areas: Gaming, lifestyle vlogs, mental health, pop culture

Zachery Dereniowski   

Zachery Dereniowski (@Mdmotivator)  has built an empire on compassion. Better known as @mdmotivator, this Canadian mental health advocate and viral content creator has amassed more than 32 million followers by documenting spontaneous acts of kindness around the world. Whether he’s giving away rent to strangers or offering emotional support to struggling individuals, his videos leave lasting impressions—and measurable impact.

Zach’s unique ability to create tearjerker moments that resonate across generations makes him a prime partner for Canada Day influencer campaigns centered around community, generosity, and national unity. Brands that stand for emotional connection especially in social impact sectors can tap into his trusted storytelling for powerful returns.

For brands planning real-world event activations or city-specific campaigns, Zach thrives in unscripted, people-first environments - ideal for social experiential strategies. And because his content often goes viral across platforms, it pairs well with social posts crafted for both owned and paid brand channels. If you want Canada Day content that drives emotion and social sharing, this is your guy.

Platforms: TikTok, Instagram, YouTube
Focus Areas: Mental health, social giving, emotional storytelling, real-life encounters

Shay Mitchell 

Canadian-born Shay Mitchell is the definition of multifaceted. With over 36 million followers, she’s a Hollywood actress, founder of travel brand BÉIS, beauty entrepreneur, and mother. Her content flows seamlessly between high-end fashion editorials, real-life mom moments, and perfectly curated travel tips - all with effortless charisma.

Shay is a proven asset for brands aiming to blend aspiration with accessibility. Her fanbase spans millennials and Gen Z, and she brings global appeal while remaining proudly Canadian - making her an exceptional fit for Canada Day influencer campaigns that mix lifestyle with patriotism. Whether she’s hosting a backyard gathering or highlighting red-and-white OOTDs, her influence turns lifestyle into action.

She’s also well suited for brands in need of consistent, on-brand social content. As a visual-first creator, Shay’s posts are perfect templates for campaign assets, especially when supported by content production services that scale quality output across platforms. For brands aiming to go big this Canada Day - with polish, poise, and cultural fluency, Shay Mitchell delivers star-level influence with local relevance. 

Platforms: Instagram, TikTok, YouTube
Focus Areas: Fashion, travel, beauty, entrepreneurship

Luke Davidson  

Luke Davidson’s rise to fame was built on clean comedy, TikTok skits, and a dose of small-town Canadian charm. With over 23 million followers, his content ranges from quick meme-style jokes to short, viral sketches - all delivered with wit that’s funny for all ages. This makes Luke a standout choice for brands that want to connect with multigenerational households or tap into feel-good engagement.

His humor lends itself perfectly to Canada Day influencer campaigns with a playful tone. Think red-and-white punchlines, BBQ bloopers, or retail promotions delivered through creative, lighthearted scripts. He’s also the kind of creator who repurposes well. His short-form content translates seamlessly into paid ad formats, static carousels, and vertical reels.

For brands looking to distribute content across channels, Luke is a strong fit for campaigns supported by community management strategies. His comment section is active and loyal - ideal for audience interaction during high-volume cultural moments. When you need guaranteed smiles, scalable reach, and cross-platform lift, Luke Davidson is the funny bone of your Canada Day playbook.

Platforms: TikTok, YouTube
Focus Areas: Clean comedy, memes, viral skits, Gen Z humor

Valeria Lipovetsky  

Valeria Lipovetsky brings poise, purpose, and polish to the Canadian lifestyle space. A former model turned wellness influencer and fashion entrepreneur, she has cultivated a 2.5 million-strong following through thoughtfully curated content on motherhood, self-care, and modern womanhood.

For Canada Day campaigns that aim to empower and inspire, Valeria offers authenticity and influence in equal measure. Her feed is a masterclass in brand-aligned aesthetics, but what sets her apart is her ability to speak honestly to her audience - whether it’s about burnout, body image, or parenting. She's a top pick for brands in beauty, apparel, wellness, or premium retail.

Valeria’s content is high-performing across both organic and paid formats, making her a great asset for influencer campaigns that prioritize longevity beyond the initial post. Her style also syncs perfectly with content strategies where posts can be created in-house and then adapted across multiple touchpoints. For thoughtful, evergreen storytelling with a patriotic twist, Valeria is the gold standard.
 

Platforms: Instagram, YouTube, TikTok
Focus Areas: Fashion, wellness, motherhood, mental health

Sarah Nicole Landry  

Sarah Nicole Landry, aka The Birds Papaya, is one of Canada’s most important digital voices in body positivity and inclusive wellness. With a 2.5 million+ following and a deeply loyal community, her content explores motherhood, self-worth, and identity - all wrapped in vulnerability and viral appeal.
For Canada Day campaigns rooted in authenticity, Sarah offers a different kind of patriotism - one that celebrates the stories we carry, not just the flags we wave. Her personal posts consistently spark high engagement, and her partnerships often turn into case studies in genuine brand alignment. Whether it’s fashion, family-focused products, or DTC brands with values-led missions, she’s a powerful ally.

She’s also a perfect creator for campaigns backed by business intelligence. Her ability to move audiences through data-backed emotional resonance allows brands to forecast impact while staying values-aligned. If your campaign needs heart - and metrics to match - Sarah Nicole delivers.

Platforms: Instagram, TikTok
Focus Areas: Body positivity, lifestyle, parenting, mental health

Why These Influencers Belong in Your Canada Day Campaign

Canada Day isn’t just a cultural moment - it’s a brand opportunity that thrives on authenticity, reach, and emotion. These 10 Canadian influencers embody all three. They aren’t just content creators; they’re community leaders, storytellers, and trusted voices across fashion, fitness, gaming, comedy, advocacy, and lifestyle.

Each of them brings something uniquely Canadian to the table - whether it’s Shay Mitchell’s polished global appeal or Celina SpookyBoo’s lovable weirdness. From major TikTok stars to mission-driven changemakers, these creators can help brands generate real-time engagement and long-term brand lift.

With the right strategy, from scalable content production to influencer vetting and performance optimization -  your Canada Day campaign can resonate far beyond the fireworks. These influencers offer the cultural fluency and storytelling power to turn a moment into a movement.
Whether you're running paid ads, planning activations, or just looking to level up your influencer campaigns, this list is your head start to nationwide impact.