Top 10 Influencers Redefining Culture in Los Angeles

Los Angeles has room for a particular kind of career crossover. A sketch comedian can become a familiar face in someone’s daily feed, a makeup artist can bring viewers behind the scenes of a shoot, and a lifestyle vlogger can build an entire series around what’s happening in her kitchen.

The city’s creator community reflects that variety, with personalities whose work moves between entertainment, personal interests, and professional craft.
Viral Nation’s influencer marketing services connect brands with creators whose interests, audiences, and storytelling styles fit the campaign.

These ten creators are connected to the Los Angeles scene, although some divide their lives and work between cities. Their appeal comes from the worlds they invite viewers into: friendships, beauty routines, cooking experiments, and the small frustrations that become surprisingly good comedy.

Steven He

Steven He can turn the struggle to plug in a charger into a full physical performance. The Chinese-Irish actor and sketch creator behind “Emotional Damage” builds comedy around exaggerated expectations, everyday inconveniences, and characters who take themselves very seriously. His expressive delivery gives even a short scene a clear personality, whether he’s playing someone’s disapproving father or a person determined to pretend everything is under control.

His sketches often begin with something immediately recognizable. In one, an awkwardly positioned outlet becomes an increasingly frustrating challenge. In another, a claim that three hours of sleep is perfectly sufficient is undermined by the chaotic behavior happening in the background. Collaborations with Chris Barnett add another performer to react against, allowing the joke to develop through movement, timing, and escalating misunderstandings.

That combination of recognizable situations and committed performances explains the range of his content. Technology, shopping, household routines, and family expectations all provide material without changing his comedic identity. He brings a performer’s approach to digital entertainment: the setting establishes the problem, but the character’s response makes it memorable.

Jenna Ezarik

Jenna Ezarik approaches technology with the curiosity of someone who wants to take it everywhere. Her channel description puts video games, travel, photography, and candy alongside tech, and that mix captures the appeal of her work. Devices appear throughout her everyday experiences, with her commentary giving viewers a sense of what she enjoys, what surprises her, and what takes a little getting used to.

Her videos move between hands-on demonstrations and outings where the technology becomes part of the experience. A Disneyland vlog follows rides, seasonal decorations, and family moments while she comments on the camera she’s using. Elsewhere, phone accessories become an opportunity to explore practical details, such as how a magnetic stand works for filming or how a charger displays its status.

Ezarik’s humor keeps those demonstrations conversational. She’s comfortable showing the learning curve, including the small confusion that comes with figuring out camera settings while friends wait for a photograph. That willingness to leave some messiness in the story gives her technology coverage a personal quality. Viewers get both the product and the person trying to make it work during an actual day.

Alisha Marie

Alisha Marie finds stories in the decisions that fill an ordinary day: what to wear, which beauty products deserve another purchase, and whether a shopping discovery is worth sharing. Her content combines fashion and beauty with the conversational energy of a friend talking through her latest obsession. The details matter, but so do her reactions, tangents, and enthusiasm.

One particularly revealing project follows her effort to digitize her wardrobe. She photographs clothing and uploads it into an app, creating a way to see what she already owns and put outfits together. The video makes wardrobe organization feel like an ongoing personal experiment, connecting her interest in styling with the familiar experience of forgetting what’s sitting in the closet.

Her beauty “empties” content offers another perspective on consumption by returning to products she has actually finished. Instead of stopping at a first impression, she discusses whether she would buy them again. Alongside shopping videos and playful appearances connected to Basically Unfiltered, these posts show a creator whose personality carries across formats, from an extended organization project to a quick, enthusiastic product conversation.

Remi Cruz

Remi Cruz makes food feel like an invitation to spend time together. Her content moves between home cooking, restaurant visits, travel, and everyday life, with an enthusiasm that extends to both an elaborate meal and a first attempt at bread. Whether she’s explaining what she ordered or cutting into something she made herself, the pleasure of sharing the experience is central to the story.

Her sourdough videos capture that approach especially well. She introduces her first loaf with pride while admitting that it’s a little burnt, then brings viewers along for the slice and taste tests. A follow-up documents the next attempt, including scoring the dough and evaluating the result. She asks for feedback as she learns, giving the series a sense of progress without pretending every step is effortless.

Her food curiosity travels, too. A Kyoto restaurant visit follows the experience of eating charcoal-grilled hamburger steaks, while Hawaii content includes poke tacos, local breakfast dishes, and a meal shared with friends. These videos give her lifestyle content a distinctive center of gravity. Food becomes a way to explore a place, celebrate a friendship, or turn an ordinary afternoon into something worth documenting.

Larray

Larray’s videos often feel as though a group chat has escaped into the real world. His comedy relies on quick reactions, teasing, and the unpredictable chemistry between the people around him. A shopping trip, an encounter with a stranger, or a conversation online can become the starting point for a much larger production, with his commentary connecting each moment.

His longer videos give those premises room to develop. In one, he spends the day handcuffed to someone he has just met, following clues to find the key. Another follows friends through a Halloween store as they debate costumes, try things on, and turn the shopping process into a group performance. The activity provides structure, while the exchanges between participants supply much of the entertainment.

Fashion and personal style also have a place in his content. A disclosed Vinted collaboration takes viewers into a closet clean-out, with Larray selecting pieces he no longer wears and preparing to sell them. The setting is different from his challenge videos, but the voice remains familiar. His ability to carry that personality between comedy, style, and everyday experiences makes his work feel connected across platforms.

Zane Hijazi

Zane Hijazi moves comfortably between conversational entertainment and the kind of sketch that requires a costume, a character, and very little concern about looking ridiculous. His profile connects audiences with Zane and Heath: Unfiltered and Basically Unfiltered, while his short videos offer a more visual expression of that personality. Familiar collaborators and family members help give the comedy a recurring social world.

His character work can be wonderfully elaborate. Halloween posts include a suited “CEO Goat,” complete with horns, and a return to a Game of Thrones-inspired Night King costume. Other sketches find humor in smaller domestic situations, including the inconvenience of visiting a home with only one bathroom. The scale changes, but his willingness to commit to an absurd premise stays consistent.

His disclosed Carl’s Jr. collaboration brings that approach into a family interaction: a birthday blind date arrives dressed as a Roman soldier, carrying food. The scene develops through surprise, embarrassment, and everyone’s reactions to the unexpected guest. It’s a useful illustration of Hijazi’s broader appeal. Even when the setup is carefully constructed, the people involved give the scene its energy.

Hannah Stocking

Hannah Stocking’s comedy is built to be understood quickly. A facial expression, an unusual costume, or an exaggerated physical reaction often establishes the joke before much dialogue is needed. She takes recognizable experiences, such as waiting for a late friend or struggling to say goodbye, and pushes them into increasingly ridiculous territory.

One sketch turns the vague promise “I’m on my way” into a visual story about waiting far too long. Another transforms a friend leaving the house into an extravagantly emotional farewell. Her collaborations extend that playful approach: Halloween videos with Lele Pons draw on Harry Potter, while an appearance with Anwar Jibawi uses Ratatouille costumes to turn everyday locations into a miniature comic adventure.

Stocking’s range comes from how readily she changes the scale of a situation. A minor inconvenience can become a dramatic set piece, while a recognizable film character can become the basis for a short visual gag. Recurring collaborators and her willingness to embrace unflattering, unexpected transformations give the work a sense of shared play. The finished videos feel lively because the performers are fully invested in the absurdity.

Matthew R.C. Taylor

Matthew R.C. Taylor’s beauty content brings viewers close to the work of creating a finished look. His videos follow product application, preparation, and the decisions that connect individual steps. There’s personality in the presentation, but the makeup remains the subject, giving viewers something concrete to follow as a face moves from preparation to its final appearance.

A tutorial about flaky eyebrow gel shows how specific his content can be. In his Bioderma partnership, Taylor demonstrates his preferred preparation step and explains why he cleans the brow area before applying gel. Other videos identify the products used in a complete look, including foundation, contour, concealer, powder, and lip pencil. These details reveal his process rather than leaving viewers with only a polished result.

He also explores what happens after the makeup is finished. In a behind-the-scenes post featuring Lizzy Greene, he photographs his work with a vintage camera, connecting beauty application with the image it becomes. That overlap between makeup and photography adds another dimension to his profile. His content follows both the craft of creating a look and the choices involved in presenting it.

Nikki Howard

Nikki Howard specializes in the tiny social tensions people recognize immediately but rarely announce out loud. Her sketches explore awkward dates, relationship insecurities, group expectations, and conversations that continue long after someone wants them to end. The humor often comes from watching a character try to maintain composure while the situation becomes increasingly uncomfortable.

In “The stages of hanger,” a dinner reservation becomes an excuse to avoid eating all day, with predictable consequences for everyone nearby. Another sketch follows a gym conversation that refuses to finish, as an unwanted interruption keeps returning in slightly different forms. Her Halloween costume comedy applies the same observational approach to a friend group’s unspoken rules about how everyone is supposed to dress.

Howard gives these premises room to unfold through dialogue and reactions. Characters justify themselves, misunderstand one another, and reveal more than they intend. Her captions also direct viewers to full sketches on YouTube, allowing a short clip to introduce a longer comic scene. The result is a recognizable style grounded in social behavior, with enough exaggeration to make everyday discomfort entertaining.

Alyssa McKay

Alyssa McKay’s feed combines direct-to-camera storytelling with the details that make a personal world recognizable. Her profile lists both Los Angeles and New York City, and her content moves between social outings, beauty routines, pets, and projects at home. A customized pink Ford Bronco and an outdoor pole-fitness setup are recurring expressions of her personal style.

Her videos frequently give those interests a practical, everyday setting. A hair routine follows the process of applying products and scrunching wet hair, while a backyard fitness post includes her dog nearby as she practices. The combination allows polished images and ordinary moments to sit together, with her commentary giving the account continuity across different subjects.

Humor is another consistent thread. A story about ordering drinks at brunch becomes a complaint about friends who unexpectedly choose soft drinks after she has placed her order. Elsewhere, she shares the excitement of a small personal milestone, such as carving a pumpkin. These shifts between jokes, routines, and celebrations give viewers multiple ways to get to know her beyond any single lifestyle category.

A city with more than one kind of spotlight

Together, these creators show how much variety sits inside Los Angeles’s digital culture. Their work makes room for a painstaking makeup look, an imperfect loaf of bread, a spontaneous exchange between friends, and a household inconvenience turned into comedy.

For brands exploring creator partnerships, those specific creative identities offer a meaningful starting point.  Viral Nation’s content studio services bring creative planning and production to brand storytelling, with space for the personalities that make creator content worth watching.