With the ever-growing popularity of YouTube channels – and ‘YouTubers’, as they are affectionately known – it’s no easy task to find new vloggers to watch. While it seems as if everyone these days is a vlogger or social media personality (or simply trying to get started on YouTube), finding those who are worthy of your valuable time and dwindling attention span is the true challenge.
Quality content, though abundant, can be difficult to find when you are sifting through a seemingly never-ending stream of media. And with the massive growth seen in the influencer marketing space, YouTube personalities are constantly looking to grow their profile in order to attract brand deals.
It’s for that reason we have compiled a list of the top YouTube vloggers who are killing the game in 2021. From travel to gaming and everything in between, these creators are both the gold standard and the torchbearers of the world’s largest video platform and make up a collective of some of the top YouTube influencers around. So without further delay, let’s introduce you to them!
Kara & Nate
Kara and Nate are a couple on a mission. The romantic duo had set out to travel to 100 countries by 2020, and with 83 countries already stamped in their passports, they upload travel vlogs to YouTube almost every other day from both popular and more obscure tourist destinations. Kara and Nate enhance their content value by incorporating cool sets of resources in their videos, like income reports, travel cost hacks, and valuable video editing tips. Before you have even finished this article, they will likely already be embarking on their next great adventure.
With 69.7 million subscribers, MrBeast is one of the most popular YouTubers around. Jimmy Donaldson started the channel in 2012, and has built his following with a number of really absurd challenges and stunts, like getting buried in a box for 50 hours. But where he really stands out is his giveaways and charities. He gives away money and cars regularly, and he also raises money for charities. One of the campaigns saw him raise $20 million to plant trees. Making use of the platform to raise money for good causes is a great plan!
Richard Tyler Blevins, who is known as Ninja, is an American gaming streamer and YouTuber. He has over 24.1 million subscribers on YouTube, earning over $500,000 per month from streaming the massively popular game Fortnite and crediting the game’s free-to-play business model as a major growth factor.
Ninja has revolutionized game streaming. In September 2018, Blevins became the first professional eSports player to be featured on the cover of ESPN The Magazine, symbolizing a major breakthrough into mainstream sports fame.
Anastasia Yuryevna Radzinskaya is perhaps the most popular 7-year-old today. What began as a toy unboxing channel is now a vlogging empire with 6 channels covering 7 languages. Put together, she has about 200 million subscribers, and her videos have garnered over 116 billion views. The main channel Like Nastya has 76.7 million subscribers. Radzinskaya was also the third highest-paid YouTuber in 2019, raking in $18 million.
Joey Graceffa is a daily vlogger from California who embodies the California lifestyle, and he’s incredibly entertaining. His vlogs about his daily life on the channel, however, he also has a secondary channel (JoeyGraceffaGames) which primarily focuses on gaming. Graceffa is also an author, having published a book about his journey in becoming a popular YouTube star. The book is called ‘In Real Life: My Journey to a Pixelated World’ and is currently available on Amazon.
Dude Perfect is the creation of Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. The channel creates content in sports and comedy mostly and currently has around 56.7 million subscribers. It features a variety of videos where the vloggers battle against each other in games and sports. They also are quite popular influencers who work with a variety of brands for promotions.
Bethany Mota is another young YouTuber who got started on the platform by making haul videos. For those who don’t know what that is, a haul video is a video in which a person discusses items that they recently purchased, oftentimes going into detail about their experiences during the purchase and the cost of the items they bought. She has over 9.7 million subscribers on YouTube, and though she still posts haul videos, she mixes it up nowadays by blending decor and morning routine posts as well.
Rubén Doblas Gundersen, or elrubiusOMG, is a 31-year-old vlogger who creates content in Spanish. Popular for his gaming streams, he also creates a lot of other content too. The channel was started in 2006 and has since garnered over 9 billion views. It currently has 40 million subscribers. Gundersen also runs another channel, El Rubius, which features challenges, vlogs, and more.
Daniel Howell aka Danisnotonfire
Daniel James Howell, formerly known as Danisnotonfire, is a vlogger from the UK who posts humorous videos about awkward situations and often hilarious challenges. He even collaborated with fellow YouTube sensation Phil Lester to write a book about a comedic view of the world created by two awkward dudes who share their lives on the internet. “I do really care about being authentic and want to try to put myself out there in a way that I think really reflects who I am inside.” he has said.
Mariand Castrejón Castañeda, known as Yuya, is one of the most popular YouTubers in Mexico. In fact, the beauty vlogger is one of the most popular YouTubers in her category, boasting over 24.9 million subscribers. Her 9-to-5 is a unique one, as it involves talking to her millions of followers on social media and YouTube, attending sponsored events, and sharing tips on how to look your very best. Yuya, a nickname she’s had since childhood, has vlogged for almost 10 years now and published two books. Her laid-back demeanor and recommendation videos have turned Yuya into one of the most well-known and highest-paid YouTube vloggers in the world today.
Taras Kulakov, known as CrazyRussianHacker, is a Russian-American YouTuber known for his life hacks and intriguing scientific experiments. He created his channel in 2012 and has accumulated over 3 billion views and over 11.5 million subscribers, making it one of the platform’s top channels.
He is also notably known for his catchphrase “Safety is number one priority.”
Jenna Nicole Mourey, known as Jenna Marbles, is an American YouTuber and online comedian/internet personality. Mourey is a writer and aspiring comedian and has published a plethora of popular videos about her life, offering dubious, tongue-in-cheek advice to her viewers on topics like how to avoid talking to people you don’t want to talk to.
Jenna worked as a writer and go-go dancer in Boston during the early years of building her channel but was eventually able to quit her jobs, move to Los Angeles, and become a full-time YouTuber. Nowadays, in addition to making videos for YouTube, she co-hosts a podcast with her boyfriend Julien and streams gameplay on Twitch.
Bradley Lamar Colburn, or TheRadBrad, is an American game streamer who is well known for his game walkthroughs. He is a top gaming content creator on YouTube, with 12.7 million followers. His videos have amassed over 5.2 billion views since the channel began in 2006. Many gaming enthusiasts have explored new games through the walkthroughs he creates on the channel.
David Dobrik (born July 23, 1996) is an American YouTuber from Chicago, by way of Slovakia. His channel features several videos from the infamous Vlog Squad, a group of other former Viners turned YouTubers. He has received over 18.3 million subscribers on his primary YouTube channel and was previously part of a successful collaborative channel called Second Class.
With over 13.8m subscribers and 1 billion total views on YouTube, Dutch beauty vlogger Nikkie embodies what it is to be a YouTube sensation. She’s all about keeping it real and never shies away from showing her bare, untouched face. The beauty YouTuber has done makeup videos featuring celebrities like Kim Kardashian & Drew Barrymore on her channel and has collaborated with several powerhouse beauty brands like Maybelline.