Influencer Marketing is alive and well in 2019. Viral Nation’s own co-founder Joe Gagliese recently had the opportunity to sit down with eCommerce Fastlane to discuss the rapidly growing industry and share his thoughts on Influencer Marketing strategies that all Shopify store owners should implement to drive Brand Awareness, Conversion, and Retention. Gagliese was a guest on the Fastlane Podcast and touched on these, and many other facets of Influencer Marketing.

“Influencer Marketing is basically word-of-mouth on steroids”

-Joe Gagliese, Co-Founder of Viral Nation

He digs into specific strategies, tactics, and insights that really move the needle for brands. Why influencer marketing is so effective for e-commerce companies? What are the biggest challenges when it comes to social for e-commerce companies, and how do you solve them? What are the benefits of spending more time on ways to grow your social media footprint than on content to feed it? The answer to these questions and more can be heard in the podcast below. This is an absolute must-listen for all business owners and marketing managers! Let us know your thoughts in the comments below!

 

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