Launching Resident Evil 4 VR for Meta Quest 2

A fully VR, immersive experience

First, we had to remind gamers what they loved about Resident Evil, so our strategy began with sourcing and onboarding major creators and publishers across Twitch, YouTube, Twitter, Instagram, and TikTok to immerse audiences in Resident Evil’s characters, lore, and iconic moments and memes.

With early access to the game and loads of creative freedom, creators leveraged Resident Evil 4 content in refreshingly original ways and captivated fans with their early takes on the new VR experience.

Influencers and social publishers created livestreams, interactive stories and reels, and gameplay compilations that ranged from hilarious to nail-biting – with one viral video that netting over 2.6M views on TikTok!

Cosplayers brought their favorite characters to life while creators outside of the gameplay format produced real-life challenges and game analyses. And we helped Meta Quest’s team drive positive audience sentiment by commenting on, sharing, and reposting influencer and publisher content throughout the campaign.

We amplified campaign reach with a strategic gifting campaign where 25 celebrities, artists, influencers, and gamers affiliated with – or major fans of – Resident Evil received a Meta Quest 2, and, in some cases, launch-day access to Resident Evil 4 VR.