Viral Nation CEO Mat Micheli Featured in Digiday on X Creator Monetization
Digiday examined X’s new Original Content Rewards Program and whether it can win back creators and advertisers. The article features Viral Nation co-founder and CEO Mat Micheli, who noted that X has not been a meaningful focus for creators in recent years, adding industry context on the platform’s challenge as it tries to reposition itself for higher-quality creator content.
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Source: Digiday, August 25, 2026.
