Social Accounts Perfect for Independence Day Collabs

Whether it's Canada Day (July 1) or the Fourth of July (July 4), patriotic summer holidays offer brands a natural window to connect with audiences. And in 2025, creator-led campaigns are raising the bar. With influencer marketing expected to hit $32.55B globally, marketers are tapping top-tier talent to drive holiday relevance, reach, and resonance.

Why? Because great creators don’t just post - they tell stories. As one expert put it, influencers “enable brands to connect with consumers in authentic and impactful ways.” Especially on national holidays, the best campaigns go beyond the flag emojis and fireworks to reflect real-life moments and values. From emotional family scenes to iconic travel content and fashion-forward patriotism, these 10 brand activations prove that when creators lead, audiences listen - and brands win.

Sarah Nicole Landry  

Sarah Nicole Landry, widely recognized as The Birds Papaya, has become one of Canada’s most powerful voices in the digital self-love movement. Based in Montreal, Sarah is a mother of four who shares her life with unfiltered honesty, tackling topics like body image, mental health, parenting, and womanhood with striking vulnerability. She rose to national prominence following her 2018 partnership with Knix, where she boldly displayed her postpartum body in a campaign that celebrated authenticity over perfection. That moment redefined how Canadian brands approach influencer collaborations, proving that real stories resonate more deeply than curated ideals.

What sets Sarah apart is her cross-platform presence anchored in storytelling. Her Instagram feed is a mosaic of empowering captions and personal reflections, while her podcast, The Papaya Podcast, dives deeper into issues that affect women and families today. Her blog complements these channels with long-form content and brand spotlights, providing a well-rounded space for campaign storytelling.

For brands looking to cut through the noise during seasonal campaigns, Sarah offers a genuine connection to an audience that values meaning, not just marketing.

Platforms: Instagram, TikTok, Podcast, Facebook
Focus Areas: Body Positivity, Motherhood, Real-Life Wellness

Rebecca & Blayne Jackson 

Rebecca and Blayne Jackson are more than social media influencers; they’re a full-fledged family brand. Based in North Carolina, this homeschooling couple shares their journey of raising five children with heart, humor, and faith. Their content spans Instagram, TikTok, and Facebook, weaving together parenting tips, biblical inspiration, home improvement projects, and slice-of-life moments that reflect a value-driven lifestyle.

Their standout quality is relatability. From chaotic mornings to family dinners, their posts reflect the beautiful messiness of parenting. In their Independence Day collaboration with Transformer Table, they showcased how the table adapted seamlessly to large-family needs, using storytelling to highlight the product’s function during holiday gatherings. The campaign felt less like an ad and more like an invitation into their home -proof of the power of creator-driven brand placement.

For brands targeting parents, faith-based communities, or large households, the Jacksons offer a compelling mix of trust, engagement, and real-life demonstration. Their consistent storytelling style turns everyday moments into impactful narratives, making them a go-to family voice for holiday brand activations.

Platforms: Instagram, TikTok, Facebook, Threads
Focus Areas: Faith, Family Lifestyle, Homeschooling, DIY Living

Chef Justice Hunter  

Chef Justice Hunter is redefining culinary content creation with his signature mix of Southern charm, humor, and no-fuss cooking. Based in the U.S. South but beloved across North America, Chef Justice has built a loyal community on TikTok and Instagram by making everyday cooking accessible and entertaining. His specialty? Quick, family-style recipes paired with smart kitchen tips that resonate with busy households, beginner chefs, and food lovers alike.

One of his most memorable campaigns came during the 2025 Independence Day season, when he partnered with Finish Dishwasher for the viral #Finish24HourChallenge. In the video, he whipped up a creamy holiday macaroni salad and challenged followers to leave their used dishes unwashed for 24 hours, showcasing Finish's powerful formula. The campaign struck the perfect balance between holiday fun and product integration, delivering a message about convenience through the relatable lens of post-party cleanup.

Chef Justice’s ability to weave product features into recipe-driven narratives makes him a go-to creator for food, kitchen, and home brands. Whether it’s through a challenge, a family dinner idea, or a clever cooking hack, his content leaves viewers both inspired and engaged, especially during celebratory moments like Independence Day.

Platforms: Instagram, TikTok, Facebook, YouTube
Focus Areas: Southern Cooking, Kitchen Hacks, Holiday Recipes, Food Storytelling

Modern Farmhouse Family 

Modern Farmhouse Family, led by Sarah Molitor alongside her husband Tim and their seven children, offers a heartfelt window into life on a bustling homestead. Based in Nashville, Tennessee, the Molitors share daily life on the farm from baking and gardening to homeschooling and parenting, all wrapped in a tone that’s warm, faith-centered, and deeply relatable. Their Instagram feed has become a digital gathering place for followers who crave honest conversations about motherhood, simplicity, and the joys (and chaos) of raising a large family.

For marketers seeking high-engagement creators who embody family values and community, the Molitors offer a compelling platform. Their storytelling is both personal and purposeful, making them ideal brand partners for seasonal campaigns that aim to connect with real families in meaningful ways.

Platforms: Instagram, TikTok, Facebook, YouTube, Blog / Website
Focus Areas: Family Life, Homesteading, Large-Family Adventures, Faith-Rooted Storytelling

Katherine Palumbo  

Katherine Palumbo, the creative behind Explore Ontario, is a Toronto-based travel influencer and award-winning digital storyteller whose content celebrates the beauty and diversity of Ontario’s landscapes. From hiking trails to historical landmarks, Katherine curates weekend itineraries, road trip tips, and hidden gem guides that help her audience discover the magic in their own backyard. Her work resonates with families, nature lovers, and adventure seekers alike.

Her high-resolution imagery and approachable captions encourages followers to experience patriotism through connection with the land. Whether it is a lakeside sunrise picnic or a National Historic Site visit draped in red and white, Katherine’s brand of storytelling taps into identity, nostalgia, and pride while seamlessly integrating family-friendly travel gear, outdoor brands, and local partnerships.

As more brands in tourism, transportation, and retail seek creator-driven content tied to national holidays, Katherine remains a strategic collaborator. Her blend of professionalism, visual storytelling, and authentic enthusiasm positions her as a standout in influencer marketing.

Platforms: Instagram
Focus Areas: Ontario Tourism, Nature Exploration, Family Travel, Heritage Storytelling

Tiffany Lai  

Tiffany Lai is a Montreal-based content creator who bridges fashion, city life, and travel with effortless style. Known for her visually stunning Instagram grid and upbeat video content, Tiffany curates a modern Canadian aesthetic that appeals to trend-savvy Gen Z and millennial audiences alike. Her feed is a blend of OOTDs (Outfits of the Day), hotel staycations, skincare rituals, and scenic city walks, all infused with a warm, approachable tone.

During the 2025 Canada Day period, Tiffany showcased a patriotic red-and-white inspired wardrobe series shot against iconic Montreal backdrops. She incorporated Canadian fashion brands and styled looks suitable for fireworks, picnics, and rooftop gatherings, proving how fashion-forward content can merge seamlessly with national celebration themes. Whether she’s partnering with local boutiques or major labels, Tiffany excels at crafting campaigns that feel aspirational yet achievable.

With her strong presence on Instagram, TikTok, and YouTube, Tiffany is the ideal collaborator for brands in fashion, beauty, and lifestyle verticals aiming to elevate seasonal activations through chic, cinematic storytelling. Her consistency and editorial eye make her one of Canada’s most exciting influencers to watch, especially around holidays when seasonal trends take center stage.

Platforms: Instagram, TikTok, YouTube, Facebook, X
Focus Areas: Fashion & Beauty, Urban Travel, Seasonal Lifestyle, Aesthetic Storytelling

Jake McFadden & Marie Carter  

Jake McFadden and Marie Carter are a Vancouver-based travel couple who have captivated audiences with their scenic road trips, off-grid adventures, and unfiltered love for the great outdoors. With their golden retriever Rosie often in tow, their content offers a wholesome blend of wanderlust, laughter, and real-life relationship dynamics. From rugged mountaintops to tranquil lakeside campsites, every photo and video immerses viewers in Canada’s natural beauty.

For their 2025 Canada Day campaign, Jake and Marie centered their content around a glamping-style getaway in British Columbia, featuring patriotic décor, Canadian-made outdoor gear, and a branded cooler partnership. Their cinematic vlogs and storytelling-style posts highlighted not just the destination but the experience, showcasing how couples and families can celebrate national holidays outdoors, together. Their engagement-driven content invited followers to share their own July 1st adventures, boosting both visibility and relatability for brand partners.

With strong followings across Instagram, TikTok, and YouTube, Jake and Marie have become go-to creators for tourism boards, outdoor retailers, and lifestyle brands looking to inject authenticity into seasonal campaigns. Their ability to blend product placement into real-world travel stories sets them apart in Canada’s influencer landscape.

Platforms: Instagram, Threads, Blog / Website
Focus Areas: Travel Adventures, Couple Content, Scenic Storytelling, Outdoor Lifestyle

Sahil Kumar 

Sahil Kumar, known online as @travelmowgly, is a Toronto-based travel photographer and digital storyteller who turns Canada’s natural and urban beauty into scroll-stopping visuals. His signature style combines cinematic landscape shots with vibrant city scenes, drawing in audiences who crave escapism and visual inspiration. Whether he’s capturing the northern lights over a frozen lake or golden hour at the CN Tower, Sahil’s work elevates everyday Canadian sights into magazine-worthy moments.

During Canada Day 2025, Sahil used his lens to highlight the country’s diversity, from aerial shots of patriotic parades to peaceful parkside picnics adorned in red and white. His content often integrates sponsored travel gear, drone brands, or tourism partners, woven subtly into location-based storytelling. His captions are informative yet personal, striking a balance between visual wonder and practical travel tips.

As a content creator, Sahil is especially valuable to tourism boards, outdoor lifestyle brands, and hospitality companies looking to enhance holiday campaigns with aspirational visuals and local pride. His ability to marry technical skill with storytelling makes him a top influencer for destination-driven campaigns across Canada.

Platforms: Instagram, Threads, X, TikTok, YouTube
Focus Areas: Travel Photography, Urban Exploration, Scenic Landscapes, Canadian Tourism

Carla Salazar  

Carla Salazar is the founder and a creative force behind a vibrant content hub that showcases the heart and happenings of Canada’s capital city. Originally launched to help newcomers feel at home in Ottawa, Carla’s platform has evolved into a trusted guide for locals and tourists alike, spotlighting everything from food festivals and indie markets to cultural exhibits and patriotic city events. Her voice is warm, inclusive, and rooted in a genuine love for community.

During Canada Day 2025, Carla crafted a curated guide to the city’s most festive activities, complete with fireworks locations, brunch spots, and free family-friendly events, partnering with local businesses to drive foot traffic and visibility. By embedding sponsored mentions within her naturally helpful content, she exemplifies the power of regional influencer marketing, particularly around national holidays when civic pride is at its peak.

Carla’s influence lies in her deep community connection and consistency. For brands targeting Ottawa-based audiences, from hospitality and dining to tourism and cultural institutions, Carla offers a high-trust, hyper-local channel that converts engagement into real-world impact.

Platforms: Instagram, Threads, X, TikTok, Blog, Newsletter, Facebook, Pinterest
Focus Areas: Local Tourism, Ottawa Lifestyle, Community Events, City Storytelling

Ottawalist  

Ottawalist is a media-forward Instagram brand dedicated to keeping locals in the know with real-time updates on what’s happening in Ottawa. From food truck festivals and museum nights to pop-up markets and live music, Ottawalist curates bite-sized content that’s timely, visually sharp, and highly shareable. Unlike a personal influencer account, Ottawalist operates as a lifestyle bulletin board yet still delivers a strong, trusted voice that resonates with its growing audience.

For Canada Day 2025, Ottawalist partnered with city sponsors and cultural institutions to promote the national festivities, from flag-raising ceremonies to fireworks along the Rideau Canal. Their clean visuals, carousel guides, and CTA-focused captions made it easy for locals to plan their holiday while exposing brands to thousands of event-goers in real time.

Because of their niche focus on Ottawa’s event ecosystem, Ottawalist is an ideal collaborator for regional tourism campaigns, event marketing, and city-wide seasonal promotions. Their influence is rooted in timing, trust, and relevance, a winning combination for any brand seeking high-visibility placement around key holidays.

Platforms: Instagram, TikTok, Website, Youtube
Focus Areas : City Events, Local Lifestyle, Weekend Guides, Urban Culture

Why These Creators Suit Independence Campaigns

Independence Day is no longer just a day for fireworks and flag filters. It is a moment for brands to tell meaningful stories, and creators are proving to be the most effective narrators. These ten influencers elevate holiday content through authenticity, relevance, and audience trust.

These creators understand how to embed brand messages into real life, whether through travel adventures, family traditions, food rituals, or fashion-forward celebrations. Their content performs because it resonates, not because it’s overproduced. And during patriotic holidays, that kind of storytelling cuts through the noise.

As brands continue to evolve their influencer strategies, partnering with creators like these can be key to making seasonal campaigns both impactful and unforgettable.