- United Arab Emirates
- Influencer Marketing
- Campaign Strategy
- Creative and Content
- Event Production
Build Global Demand for PMSC
When Tencent Games began planning the inaugural PUBG MOBILE STAR CHALLENGE (PMSC), they turned to Viral Nation to drive mass awareness across 15 countries and draw an audience of millions to the tournament finale in Dubai.
Winner winner, chicken dinner
When a team wins in PUBG MOBILE, they’re congratulated with the on-screen message ‘Winner Winner Chicken Dinner’ and the same could be said for this campaign.
Viral Nation increased awareness of the PMSC through the activation of 142 global influencers, 360 posts, and 41 media placements. With advance promotional content being broadcast in over 15 different languages, we were able to expand the tournament’s global reach exponentially.
The huge reach of this campaign and the success of the world’s first PUBG MOBILE STAR CHALLENGE helped Tencent catapult its award-winning game into the hands and hearts of 100s of millions of daily active players around the world.