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ENTERTAINMENT · BROADWAY

+344% YoY impressions from year-round creator advocacy.

The Lion King and Aladdin stayed top of mind through sustained advocacy that turned premium access into measurable demand.
Brand:
Disney Theatrical Group
Context:
The Lion King & Aladdin on Broadway
Creators:
Always-on advocates and Creator Day guests (names withheld for client confidentiality)
Platforms:
TikTok, Instagram
Services:
Creator strategy, gifting, experiential creator activations, paid partnerships, content strategy, performance measurement

+ 344 %

YOY IMPRESSIONS

172 K

WEBSITE CLICKS

83 %

GIFTED POSTING RATE

30 M+

CREATOR DAY IMPRESSIONS

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THE CHALLENGE

Keeping iconic shows in the daily conversation

The Lion King and Aladdin already have name recognition, but staying relevant in New York takes more than legacy. The brand needed year-round cultural presence that kept both shows top of mind.

  • Keep long-running shows top of mind year-round.

  • Turn premium access into measurable demand.

The Approach

Advocacy as a year-round system

We built an always-on creator program combining advocacy, scaled gifting and bespoke Creator Day activations. This required us to design premium access as a storytelling engine rather than a standalone perk.

The Result

Access that created demand

Sustained advocacy compounded into measurable lift.

  • +344% year-over-year campaign impressions

  • 172K website clicks

  • 83% posting rate from gifted attendees

  • 30M+ Creator Day impressions across 501 pieces of content

Year-over-year compared against the prior fiscal period.

Chilly-Goat--4-col 1 (Large)

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