HOME & KITCHEN · DTC + RETAIL

Relevance that converted, for a heritage kitchen brand.

Cuisinart moved from heritage appliance marketing to a social-first model that lifted efficiency, share of conversation and sentiment together.

Brand:: Cuisinart
Creators:: Creator-led, rooted in real kitchen behavior (names withheld for client confidentiality)
Platforms:: TikTok, Instagram, DTC, Amazon
Services:: Creator strategy, paid media, organic social, community management, content strategy, performance analysis

+ 5 .09x

DTC RETURN ON AD SPEND

10 x

YOY BRAND MENTIONS

+ 547 %

PAID CLICKS VS BENCHMARK

88.1 %

POSITIVE SENTIMENT (+2.2pt since January)

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THE CHALLENGE

Heritage trust, modern relevance

Cuisinart competes in a category where social discovery, creator recommendations and food culture increasingly shape what people cook with — and buy. The brand needed relevance with a social-first buyer without trading away the trust it had built.

Make a legacy brand feel native to how people learn and cook today.
Drive measurable commercial return across DTC and retail, turning awareness into business impact

The Approach

From product-first to audience-first

We placed the brand inside everyday cooking moments, seasonal trends and creator-led use cases, moving from product specs to the behavior around the product.

Paid and organic worked together toward conversion, and community management, especially on TikTok, became a growth lever.

The Result

Relevance that converted

Efficiency, share of conversation and sentiment moved together.

5.09x return on DTC ad spend
10x year-over-year growth in brand mentions
+547% paid clicks versus benchmark
88.1% positive sentiment, up 2.2 points since January

Benchmarks are platform category norms over the campaign period.

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