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How Will the Evolution of Web 3.0 Impact Marketing Trends?

By: Viral Nation | 3 mins read | Dec 6, 2022
With the rise of Web 3.0 and how prevalent it’s becoming among businesses, it’s no surprise that marketing trends will be greatly impacted. The rise of Web 3.0 will create a new environment where people will consume and use content more efficiently and more interactively. Understanding the trends that will impact the industry is vital to ensure that you can capitalize on them. This article provides a detailed overview of the various factors that will impact the marketing landscape in Web 3.0.

Ways Web 3.0 will impact marketing trends

Marketing experts predict that the evolution of Web 3.0 will have a significant impact on the way businesses approach their marketing. Today, consumers demand more control over their personal data and privacy, as well as more openness and transparency.  Through the emergence of Web 3.0 products, marketers can reach out to more diverse audiences, including developers, users and communities. This will allow them to develop effective retention and engagement strategies. In addition to this, Web 3.0 provides marketers with the unique opportunity to give consumers a much more engaging and interactive experience. Marketers can create a more efficient strategy to advertise their products. The advanced user experience capabilities of Web 3.0 allows marketers to dive into a whole new world full of innovation.

Top marketing trends in Web 3.0

Web 3.0 allows marketers to enhance the user experience by delivering rich and interactive experiences, which can be a daunting challenge for some marketers. Still, it can be a great opportunity when used strategically. The rise of Web 3.0 is not just changing the Internet landscape but also how people interact online. Marketers may want to regularly look into the top trends in Web 3.0 marketing to keep up with the changes. 

Using Decentralization for more tailored marketing

The main selling point of Web 3.0 is decentralization. Instead of relying on a database to store data, it is intentionally spread across various servers. Decentralization has several benefits, including for marketers. Through Web 3.0's decentralized nature, users can directly exchange their value with other users — allowing them to maintain their privacy and not provide their personal information to companies for the sake of data protection. Most users have grown accustomed to operating on centralized platforms like Google and Meta, platforms that expose users to security breaches. As private users gain control over data, marketers will have even more opportunities to provide tailored and interactive ads to reach potential consumers without the need for an intermediary. Marketers will have the access to utilize technologies such as virtual reality (VR), augmented reality (AR), and 3D product visualization to create immersive experiences. Championing efficiency and transparency, the shift of control would also further empower content creators and virtual communities — prompting more user-centric or community-centric approaches.

Utilize NFTs in influencer marketing strategy

NFTs were initially regarded as a relatively new concept until they were widely used in the metaverse. They can serve as valuable assets for marketing in Web 3.0. Adapting digital marketing trends to accommodate the needs of NFTs can be a great way to expand your reach, especially since there are currently around 15 to 50 thousand NFT sales per day. The high volume trades could allow you to attract new potential customers who would otherwise not be interested in your services or products. Through NFTs, creators can now monetize their content in various ways while increasing their social engagement. It allows them to work with brands and help them create compelling content marketing campaigns. This new approach to influencer marketing would enable them to reach new audiences and improve their effectiveness. Not only content creators, brands and non-profit organizations are utilizing NFTs. Through NFTs, they can now raise funds for various charitable organizations. For instance, MAC Cosmetics sold limited-edition NFTs to raise money for organizations fighting against AIDS. The number of transactions involving NFTs has increased significantly over the past couple of years which could allow brands and influencers to create effective marketing campaigns and increase their visibility.  One of the main advantages of NFTs is that they will enable them to distribute their advertising or online marketing campaigns across multiple digital platforms. NFTs can also promote a brand's product launch or promotional events. As the market continues to grow, more businesses are expected to use them.

Dominance of content creators and virtual communities

Another top trend that will impact the development of Web 3.0 marketing strategies is the increasing number of content creators. The concept of community is a central component of Web 3.0. As a result, creators can focus on building a better community using various tools such as DAOs and NFTs.  On the community side, the ability to control the data collected from various sources can also positively impact the development of virtual communities.  A Web 3.0 marketing strategy should involve marketing professionals actively participating in virtual channels to ensure their clients get the most relevant connections.  Marketers should constantly be looking for new opportunities and adapting to the changes brought about by the new wave. The digital marketing industry is expected to undergo a radical change as it continues to evolve alongside the internet. From creating digital artwork to posting advertisements on Instagram, the industry will have to adapt to the changes brought about by the rise of Web 3.0.
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Viral Nation

Viral Nation is a new media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. As pioneers in the influencer space, Viral Nation is comprised of a full-service creative agency, a creator and athlete-influencer representation agency, and a technology division creating modern marketing solutions for the social media age.