The influencer industry was once less of an actual industry than a side hustle. It consisted of mildly-famous bloggers making some extra cash on the side for promotion and product placements. Fast-forward to 2020, and the influencer space has evolved into a legitimate career path and is an industry that is expected to be worth up to $15 billion by 2022. To say the industry has evolved significantly over the years would be a gross understatement, even weathering the storm of new Federal Trade Commission requirements that influencers must now explicitly state when they’re being paid post, not to mention the trend of online creators buying fake followers.
One person in this saturated and often merciless space is Joe Gagliese, one of the co-founders of Viral Nation, an influencer agency that boasts the ability to “create the most viral, captivating, and ROI-focused social media influencer campaigns for global brands.”
Viral Nation has worked with some of the biggest and brightest stars in the influencer space (like PewDiePie, one of the most-followed people on YouTube), and plenty of others you perhaps aren’t familiar with. By pairing these online creators with major brands, Gagliese and his team of 50 rake in millions in revenue through what you like, watch and purchase online and on social media.