Upfluence is a popular platform that includes a robust influencer search and discovery module. It provides brands and marketers a number of tools to assist them with social listening and ties this all together with additional tools that allow them to manage their campaigns with ease.
Upfluence includes a massive database of over a million influencers across all the social networks. Though only a small portion of these lists feature TikTok influencers, you can search for influencers using as many keywords as you need. This means that you can dig down deep into keywords to both find TikTok specific influencers and also reduce influencers to more manageable numbers in order to narrow down the selection process.
In the present, most of the platform's detailed data is still limited to Instagram, so you can’t yet target TikTok influencers as precisely as you can on Instagram - though you can, of course, use your Instagram results to help discover TikTok influencers who may be relevant on multiple platforms.
The brainchild of Jesse Leimgruber and Misha Talavera, Neoreach is an effective influencer marketing platform. Leimgruber and Talavera originally pitched the idea while both were attending Stanford University. Shortly after, Neoreach was born.
The primary appeal of Neoreach is its powerful discovery engine. Using a proprietary algorithm, the platform mines the web for data and then indexes it for search. Neoreach is a complex software and in turn, is best suited for large businesses and enterprises. The platform's pricing levels reflect these complexities, as many of the price points put it out of reach for many small businesses.
Users can refine their searches by an immense range of demographic and psychographic criteria. Neoreach also uses AI to fine-tune its influencer recommendations, meaning the more you use the platform, the more effective it becomes at finding suitable influencers for you. But Neoreach is more than just a discovery or campaign management tool. It contains all the tools you need to assist in managing your entire influencer campaigns end-to-end.
Letsinfluence is comprised of a team of experienced product, design, sales & marketing professionals who came together to create an influencer platform, led by Ujjwal Bhalla. The company provides tools for brand marketers and agencies to discover influencers, manage their campaigns, and track their success.
Letsinfluence firmly believes that TikTok marketing is paramount for brands that have a young target audience. Letsinfluence spoke on the matter, stating, “Brands can leverage challenges and contests to create branded content that will generate excellent brand awareness and drive sales. Moreover, many of these TikTok influencers have accounts on Instagram, and they regularly share content created on TikTok on Instagram as well.”
Analisa.io is an increasingly popular platform for brands seeking to monitor analytics for both TikTok and Instagram. Analisa.io allows anyone to search a specific user on Instagram or TikTok simply by entering their “@profile”, or even searching by hashtag.
The platform features tools like campaign reporting, engagement rates, follower demographics, audience authenticity, content, and competitive analysis, influencer mapping and more.Analisa.io offers four subscription levels with varying degrees of available features