As of January 2022, TikTok boasts one billion monthly active users and has been downloaded three billion times worldwide. TikTok's growing audience and diverse niches make the app a great place for brands to run influencer campaigns. Here is a list of the 30 Best TikTok Accounts of 2022.
Khabane Lame (@khaby.lame)
Khabane Lame went viral in 2021 after he posted a series of videos where he silently mocked needlessly complicated life hack videos. The 22-year-old is the most followed TikTok user, with 150.6 million followers. In 2022, he partnered with Hugo Boss and appeared in their rebranding campaign called #BeYourOwnBoss.
Charli D’Amelio (@charlidamelio)
Charli was the most followed person on Tiktok before Khaby Lame surpassed her in July 2022. The 18-year-old has 148 million followers and has collaborated with many well-known brands such as Prada, Hollister, Dunkin Donuts, Hulu, etc. Charli became popular through her viral dance and choreography videos that she continues to post today.
Bella Poarch (@bellapoarch)
Bella Poarch is the third most followed user on TikTok, with 92.1 million followers. She gained popularity through a music video where she lip-synced to the song "M to the B." Besides music videos, she also posts dance challenges and gaming videos. Bella has worked with many well-known brands like Warner Records, HyperX, Valentino, Eos and Moncler.
Addison Rae (@addisonre)
Addison Rae started posting on TikTok in July 2019 with dancing videos that pushed her to the spotlight. Addison released a song titled "Obsessed" and appeared in the Netflix original film He's All That. Addison has been passionate about dancing since young and she still entertains her 88.7 million followers with her dancing and lip-sync videos.
Zach King (@zachking)
Zachary King is a TikTok influencer from Los Angeles with 70.5 million followers. His favourite content to post is "magic vines" where he performs "digital sleight of hand" through flawlessly edited shots. In 2008 he launched a website called FinalCutKing.com offering tips and tricks for Final Cut Pro, a video editing software program.
Dixie D’Amelio (@dixiedamelio)
Dixie D'Amelio, the older sister of Charli D'Amelio, is known for posting dance and lip-sync videos. Besides being a star on TikTok with 57.5 million followers, Dixie hosts the YouTube talk show The Early Late Night Show and released music in 2020 after signing a record deal with HitCo Entertainment. Dixie and Charli launched a podcast in 2020 called 2 Chix, where they talk about their lives and other hot topics.
Kimberly Loaiza (@kimberly.loaiza)
Kimberly Loaiza started her career on YouTube by posting makeup and hair tutorials, but later her content shifted to vlogs and challenges. As TikTok grew, so did Kimberly’s following of over 69 million followers by posting similar content as her YouTube channel. In 2020, she launched a clothing line and often collaborates with other creators, such as James Charles.
Jimmy Donaldson (@mrbeast)
Jimmy Donaldson, more popularly known as MrBeast, is the fifth-most followed YouTuber and is now climbing the TikTok social ladder with 50.9 million followers. He is well-known for his expensive stunt videos, most of them gaining tens of millions of views. Jimmy has other ventures, like MrBeast Burger, and is a philanthropist where he started several fundraising challenges like Team Trees and Team Seas.
Drew Afualo (@drewafualo)
Drew Afualo is known on TikTok for her comedic sketches and roasts, often filmed in her washroom. After beginning to post on TikTok in March 2020. Drew currently has 7.8 million followers. She likes to point out hateful content that appears on TikTok and roast those that originally posted the videos.
Louis Levanti (@louislevanti)
Louis Levanti began posting TikTok videos in 2020 and has amassed over 2 million followers. He loves to post lists and unpopular opinion videos. One of his most popular TikTok videos is about him discussing Adam Levine looking like a Chipotle bag which gained 667.3 thousand likes.
Brody Wellmaker (@brodywellmaker)
Brody Wellmaker is an American actor, singer, model and comedian with 21.7 million followers on TikTok. He is mainly known for his comedy skit featuring his two alter egos. He is also popular for his duets and his most popular video is a comedy skit about mothers, viewed over 68.8 million times.
Jason Coffee (@jasoncoffee)
Jason Coffee is a YouTuber and TikTok influencer with 21.6 million followers. He loves to post about his personal life and his family on TikTok. He started his career on social media on Vine and managed to gather one million followers before it shut down. He joined TikTok back when it was still named Musical.ly.
Jeena Wilder (@heytherewilders)
Jeena Wilder is a second-generation immigrant born and raised in New Jersey. The TikTok rising star with 814,000 followers calls herself a Supermom and loves to post her life as an adoptive mother. She is a huge advocate for adoption. Her content is mainly about motherhood, adoption and pregnancy, but she also posts beauty tips and recipes.
Cole Walliser (@colewalliser)
Cole Walliser is a Canadian filmmaker and music video director, previously working with Miley Cyrus, P!nk and Katy Perry. Cole has 11 million followers on TikTok and is known for his “GlamBOTS” series, where he talks with celebrities and showcases their outfits on red carpets. He often collaborates with Mercedes-Benz through the Walton | Isaacson advertising agency.
Jason Fairfield (@jasonfairfield)
Jason Fairfield is known for his dancing and lip-sync TikTok videos, gaining 6.5 million followers on TikTok. Besides dancing, he also often posts about his relationship with his girlfriend. His most popular video, with 23 million views, is about his girlfriend reacting to him dancing in the mirror.
Steph Grasso (@stephgrassodietitian)
Steph Grasso is a registered dietitian and a graduate of Virginia Tech University. Her content centers around a healthy lifestyle. She loves to post nutrition and workout advice to educate her 2.1 million followers about balanced eating by sharing grocery guides and meal prep tips. She also debunks trending nutrition myths that come across her radar.
Steven He (@Steven_He)
Steven He O'Byrne is an actor, comedian, TikToker, and YouTuber who loves to create comedic sketches. He has 5.7 million followers, most of which know him from his "Asian Dad" character on social media. His jokes are mostly about cultural stereotypes and feature many different characters he plays.
Anthony Griffin (@sanandreasgriffy)
Anthony Griffin is a social media influencer active on YouTube and TikTok. He started his YouTube career in 2017 by posting one-minute-long comedic sketches. On TikTok, Anthony shares funny videos with his 630,100 followers. One of his most popular videos is about him trying to buy a PS5 which received 4.3 million views and 655,800 likes.
Drea Okeke (@dreaknowsbest)
Drea Okeke, more widely known as Drea Knows Best, loves to post comedic skits and videos that touch on Nigerian culture and has gathered the attention of 5.8 million followers. Forbes has featured Drea's podcast, Do It 4 The Content. She was also a finalist for TikToker of the year in the Shorty Award 2019.
Tatiana Londono (@tatlondono)
Tatiana Londono is a real estate broker and CEO of the Londono Realty Group who has gained 2.7 million followers on TikTok. She loves to post lifestyle content on TikTok, with her videos centering around home design, fashion, food, beauty, and travel. Her most popular video, reaching 12 million views, is about her sharing her millionaire lifestyle.
Sandra Kwon (@jeenie.weenie)
Sandra Kwon is famous for her funny skits based on her experience as a flight attendant at Emirates Airlines. She has 8.7 million followers on TikTok with 454 million likes and is passionate about makeup, fashion and modeling. Sandra has partnered with YASHI BEAUTY and promoted them on her Instagram account.
Brent Rivera (@brentrivera)
Brent Rivera first became famous on Vine but continued to grow his audience on Instagram, TikTok, and YouTube after Vine shut down. He has gathered 45.5 million followers on TikTok by posting comedic skits. Brent is the co-founder and CEO of Amp Studios with the goal of becoming "a Disney Channel for the digital generation."
Adam Goodcoff (@seethemedlife)
Adam Goodcoff is an Emergency Medicine Specialist known for posting medical advice and funny videos on TikTok. Adam wants to educate his 1.9 million followers and give an inside look or behind-the-scenes of emergency medicine. He also has a YouTube channel called The Med Life where he shares similar content.
Kris Collins (@kallmekris)
Kristina Halliwell Collins is a TikTok creator with 47 million followers who is known for her comedy skits. The 26-year-old has worked with Vessi, Google Pixel, Lifetime TV, President's Choice, and Amazon Prime and has previously collaborated with YouTuber Doctor Mike and Philip DeFranco.
Jeon Changha (@chang._.a)
Jeon Changha is best known for his vlogs and comedy videos on TikTok. He has gained 22.6 million followers since he started posting back in 2018. He is quite active on Instagram, where he posts photos of himself wearing trendy outfits. Jeon has collaborated with cosmetic brands such as facerepublic.korea.
Michael Le (@justmaiko)
Michael Le is a dancer and choreographer. He became popular on TikTok in 2016 with his music videos and has amassed 52.3 million followers. Michael is passionate about dancing and started dancing, and he has been making videos since he was 12.
Noah Beck (@noahbeck)
Noah Beck is an American TikTok star with 34.1 million followers. He loves to post content about lifestyle, sports, and comedy. He joined The Sway House in June 2020 and started to perform duets and collaborations with other content creators.
Josh Richards (@joshrichards)
Joshua Kenneth Richards is a Canadian influencer from Canada and the CEO of CrossCheck Studios. His TikTok account has 25.6 million followers, and his posts are usually about sports, dancing, lip-syncing, comedy and video skits. Josh has played in films including Summertime Dropouts and Brother's Keeper.
Sara Camposarcone (@saracampz)
Sara Camposarcone is a TikTok content creator known for her vibrant outfits. She has over 900,000 followers and loves to post videos about fashion. Sara has been featured in Vogue, New York Times, Elle, and more.
Niana Guerrero (@nianaguerrero)
Niana Jose Evidente Guerrero is a Filipino dancer and singer with 34.3 million followers on TikTok. She gained popularity for her "Despacito" dance cover on YouTube. She has been making dance covers on TikTok since 2019 and often collaborates with her brother, Ranz Kyle.
_About the author
Viral Nation is a new media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. As pioneers in the influencer space, Viral Nation is comprised of a full-service creative agency, a creator and athlete-influencer representation agency, and a technology division creating modern marketing solutions for the social media age.