As of January 2022, TikTok boasts one billion monthly active users and has been downloaded three billion times worldwide. TikTok's growing audience and diverse niches make the app a great place for brands to run influencer campaigns.
Here is a list of the 30 Best TikTok Accounts of 2022.
Khabane Lame went viral in 2021 after he posted a series of videos where he silently mocked needlessly complicated life hack videos. The 22-year-old is the most followed TikTok user, with 150.6 million followers. In 2022, he partnered with Hugo Boss and appeared in their rebranding campaign called #BeYourOwnBoss.
Charli was the most followed person on Tiktok before Khaby Lame surpassed her in July 2022. The 18-year-old has 148 million followers and has collaborated with many well-known brands such as Prada, Hollister, Dunkin Donuts, Hulu, etc. Charli became popular through her viral dance and choreography videos that she continues to post today.
Bella Poarch is the third most followed user on TikTok, with 92.1 million followers. She gained popularity through a music video where she lip-synced to the song "M to the B." Besides music videos, she also posts dance challenges and gaming videos. Bella has worked with many well-known brands like Warner Records, HyperX, Valentino, Eos and Moncler.
Addison Rae started posting on TikTok in July 2019 with dancing videos that pushed her to the spotlight. Addison released a song titled "Obsessed" and appeared in the Netflix original film He's All That. Addison has been passionate about dancing since young and she still entertains her 88.7 million followers with her dancing and lip-sync videos.
Zachary King is a TikTok influencer from Los Angeles with 70.5 million followers. His favourite content to post is "magic vines" where he performs "digital sleight of hand" through flawlessly edited shots. In 2008 he launched a website called FinalCutKing.com offering tips and tricks for Final Cut Pro, a video editing software program.
Dixie D'Amelio, the older sister of Charli D'Amelio, is known for posting dance and lip-sync videos. Besides being a star on TikTok with 57.5 million followers, Dixie hosts the YouTube talk show The Early Late Night Show and released music in 2020 after signing a record deal with HitCo Entertainment. Dixie and Charli launched a podcast in 2020 called 2 Chix, where they talk about their lives and other hot topics.
Kimberly Loaiza started her career on YouTube by posting makeup and hair tutorials, but later her content shifted to vlogs and challenges. As TikTok grew, so did Kimberly’s following of over 69 million followers by posting similar content as her YouTube channel. In 2020, she launched a clothing line and often collaborates with other creators, such as James Charles.
Jimmy Donaldson, more popularly known as MrBeast, is the fifth-most followed YouTuber and is now climbing the TikTok social ladder with 50.9 million followers. He is well-known for his expensive stunt videos, most of them gaining tens of millions of views. Jimmy has other ventures, like MrBeast Burger, and is a philanthropist where he started several fundraising challenges like Team Trees and Team Seas.
Drew Afualo is known on TikTok for her comedic sketches and roasts, often filmed in her washroom. After beginning to post on TikTok in March 2020. Drew currently has 7.8 million followers. She likes to point out hateful content that appears on TikTok and roast those that originally posted the videos.
Louis Levanti began posting TikTok videos in 2020 and has amassed over 2 million followers. He loves to post lists and unpopular opinion videos. One of his most popular TikTok videos is about him discussing Adam Levine looking like a Chipotle bag which gained 667.3 thousand likes.
