NEW YORK – SEPTEMBER 9, 2025 – Viral Nation, a global leader in social-first transformation, today announced it has been named the exclusive social partner for N4XT’s flagship fashion events, including New York Fashion Week (NYFW), LA Fashion Week (LAFW), and BEAUTYDAYS. The premier and global event experience company endeavors to position these historic tentpole events for the modern era and is tapping Viral Nation to lead its social-first strategy that will expand reach, deepen engagement, and capture cultural relevance for upcoming event iterations.
NYFW is a culture-defining institution with over 80 years of history, having increasingly influenced public discourse and cultural trends in the age of social media. N4XT is actively harnessing the power of influencers, social platforms, and online community engagement to continue widening the scope of events into the social domain.
As part of this new partnership, Viral Nation will play a key role in making Fashion social first.
- For New York Fashion Week: Viral Nation will design and execute the full social strategy—before, during, and after each program—while leading a complete takeover of NYFW’s online presence.
- For NYFW Partners: Brands, sponsors, and designers will benefit from Viral Nation’s social strategy and influencer marketing to amplify traditional sponsorships.
- On the ground: Viral Nation Talent will capture and create content live, bringing the energy of Fashion Week into the social sphere with creator-driven storytelling.
“The future of fashion will be social-first. What happens on the runway now echoes across millions of feeds in real time, shaping culture far beyond the shows themselves,” said Nicholas Spiro, Chief Commercial Officer of Viral Nation. “By bridging iconic fashion institutions with a social first playbook, we’re ensuring NYFW and its related events don’t just maintain relevance - they set the cultural agenda for the next generation.”
Viral Nation’s proprietary Business Intelligence dashboard will provide N4XT and participating designers with visibility into their social footprints, which was previously unavailable to event participants during past events. Social intelligence scans will generate content and data insights from the week. Additionally, many Viral Nation Talent will be on-site creating content, driving reach, and securing earned impressions to generate social engagement for future events. NYFW Designers will be able to build their online fandom and interaction with their brand through social media, starting with creators.
“Fashion’s reach extends beyond the runway, with social media driving how it’s experienced globally,” said Imad Izemrane, CEO & Co-Founder of N4XT Experiences. “As we reimagine what the future of fashion weeks can be, partnering with Viral Nation allows us to amplify these events on a global stage, creating real-time impact that extends far beyond the runway. Together, we’re ensuring that New York and Los Angeles Fashion Week aren’t just moments in time, but cultural movements that shape the conversation for years to come.”
With the start of NYFW events taking place between September 11-16, Viral Nation will immediately begin driving and executing social strategy for this fall’s slate of festivities. This will serve as the first official program to take place since the initiation of the new collaboration, which will be followed by LA Fashion Week and BEAUTYDAYS in 2026.
For more information, please visit viralnation.com and n4xtexperiences.com.
About Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, experiential marketing, social strategy, and our talent representation agency. Our AI-powered brand safety solution, Secure™, allows us to maximize creator partnerships while safeguarding brand reputation. Viral Nation powers global growth for brands like e.l.f. Cosmetics, Audible, A24, MGM Resorts International, Microsoft, Tencent, Zillow, and Walmart, redefining how brands engage and thrive in an ever-evolving digital world. For more information, please visit www.viralnation.com and follow us on LinkedIn, X, Instagram, TikTok, and YouTube.
About N4XT
N4XT Experiences is a leading live-event production company at the intersection of fashion, beauty, technology, and culture. Founded to reimagine how global audiences experience creativity, N4XT delivers immersive, high-impact programming that blends physical and digital worlds. As the owner and operator of Los Angeles Fashion Week (LAFW) and the premier producer of New York Fashion Week (NYFW), N4XT curates world-class runway shows, installations, performances, and industry panels, connecting brands, designers, and consumers through innovative storytelling and interactive experiences. Driven by its four pillars—Fashion, Beauty, Technology, and Sustainability—N4XT champions inclusivity, creativity, and cultural relevance. Its platforms unite established and emerging talent with global partners to create meaningful moments that resonate far beyond the runway. N4XT and KF Fashion joined forces in 2025 and created KFN, the platform under which New York Fashion Week operates.
Media Contacts:
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PR for Viral Nation
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