We're Knocking On These Influencers' Doors Next Year For The Best Tricks And Treats!

The spooky season is more than just a holiday; it’s a full-blown content carnival! From elaborate DIY costumes and truly frightening makeup tutorials to haunted house tours, autumnal recipes, and unforgettable prank videos, the internet truly comes alive with creative spirit every October.

For brands looking to make a monstrous impact, partnering with influencers who genuinely embrace the shift to the darker, more whimsical side of the year is a treat, not a trick.

These creators don't just dress up; they transform their entire online presence into an immersive seasonal experience, engaging their audiences with authentic, shareable content that goes far beyond a single sponsored post. They're masters of storytelling, visual artistry, and community engagement, making them ideal partners for campaigns that aim to be both viral and authentic.

Here at Viral Nation, we've got our eye on the content conjurers who consistently brew up the most captivating spooky magic. So grab your spiced cider, because we're about to knock on the digital doors of ten influencers who deliver the best tricks and treats for the eerie, fun-filled season!

The Tricksters: Five Influencers Delivering Spine-Tingling Spectacles

These five creators are masters of visual transformation, jump scares, and immersive storytelling, making them perfect for brands wanting to deliver a thrilling "trick" to their audience.

Mykie - The FX Makeup Maestro

Mykie, the brilliant artist behind Glam&Gore, is an absolute wizard when it comes to special effects makeup. Her jaw-dropping transformations for the season are legendary, ranging from terrifying zombies and gruesome creatures to hyper-realistic fictional characters. Mykie doesn't just apply makeup; she teaches her audience the intricate artistry behind it, often using unique products and techniques that can be subtly integrated with brand collaborations. 

Her tutorials are incredibly detailed, entertaining, and visually stunning, making her content highly shareable and deeply engaging for anyone looking to elevate their creepy look from amateur to award-winning. She consistently creates some of the most innovative and awe-inspiring looks every year, making her a go-to for all things spooky beauty.

Platform: YouTube, Instagram
Focus Area: Special Effects Makeup, Cosplay, Horror Aesthetics

Brittany Broski – The Queen of Spooky Vibes & Humor

Brittany Broski (7.6M TikTok, 850K Instagram) has evolved beyond her viral meme status to become a powerhouse of authentic, humorous, and deeply relatable content. During the spooky season, Brittany leans heavily into her love for all things eerie, sharing hilarious costume reveals, dramatic readings of classic horror, and genuine reactions to scary content.

Her ability to deliver comedic timing alongside genuinely spooky vibes makes her a prime candidate for brands looking for a personality to infuse humor into a "trick" campaign, whether it’s a funny prank video or a creative, character-driven narrative. Her loyal audience trusts her unique voice implicitly.

Platform: TikTok, Instagram
Focus Area: Comedy, Pop Culture Reactions, Spooky Lifestyle

Rob Landes – The Themed Musical Virtuoso

Rob Landes (4.9M TikTok, 1.4M YouTube) is a master violinist who has successfully built a massive following by creating "short" versions of iconic music scores, often while cosplaying or in themed settings. During the spooky season, he ramps up his content by performing dramatic, chilling covers of the scores from iconic slasher films and horror movie franchises, combining his exceptional musical talent with striking visual storytelling.

This blend of high-level artistry and timely pop-culture appeal makes him a unique collaborator for tech, gaming, or entertainment brands aiming to deliver an atmospheric, spine-tingling "trick" through sound and sight. His content appeals to a broad audience who appreciate both musical performance and inventive visual presentation.

Platform: YouTube, TikTok
Focus Area: Musical Performance, Horror Scores, Pop Culture Cosplay

Valeriya Eros – The Character Transformation Artist

Valeriya Eros (2M TikTok, 1.1M Instagram) is a beauty influencer who specializes in jaw-dropping character transformations using only cosmetics. Her fast-paced TikToks and reels often feature her morphing into entirely different personalities, ranging from fantasy creatures to recognizable horror villains.

This ability to embody a vast array of characters with incredible realism makes her an invaluable asset for makeup, costume, or even theatrical entertainment brands looking to create visually arresting "tricks" through character play. Valeriya blurs the line between a traditional influencer and a performance artist, delivering visually stunning content that’s perfectly timed for the high-demand character season. Her focus is on the transformative power of makeup as an art form.

Platform: TikTok, Instagram
Focus Area: Character Makeup, Theatrical Transformation, Creative Transitions

Mimi Choi – The Optical Illusionist

Mimi Choi (1.7M Instagram, 368K TikTok) is a world-renowned makeup artist famous for her incredible optical illusion makeup. While her skills are showcased year-round, the spooky season is when her talents truly go viral, delivering mind-bending "tricks" to the eye.

She uses makeup to create dizzying effects like faces splitting open, multiple eyes, or objects seemingly embedded in skin, that are both artful and deeply unsettling. Her work is a highly visual spectacle that commands immediate attention on any social feed. Brands looking for an art-forward, high-impact campaign that blurs the lines of reality would find her unique talent invaluable for grabbing massive, global attention and creating unforgettable visual stunts.

Platform: Instagram, TikTok
Focus Area: Optical Illusion Makeup, Avant-Garde Artistry, Viral Visual Effects

The Treat-Givers: Five Influencers Serving Up Delicious Delights & Cozy Comforts

These five creators are masters of culinary arts, home decor, and comforting lifestyle content, making them ideal for brands wanting to offer a delightful "treat" to their audience, whether edible or aesthetically pleasing.

Macy Blackwell – The Cozy Seasonal Homemaker

Macy Blackwell (1M TikTok, 1.1M Instagram) has cornered the market on the cozy autumnal aesthetic for the home and lifestyle niche. Her content focuses on elegant DIY décor, easy-to-make festive recipes, and styling her family’s living space for the season.

She showcases simple, accessible ways to achieve a high-end, autumnal feel, making her an ideal partner for home goods, kitchenware, or DIY/craft brands looking to offer comforting "treats" for the home. Macy’s approachable style and high-quality visuals have amassed a massive audience, particularly women in their thirties, who trust her genuine recommendations for turning their houses into the ultimate cozy, festive refuge.

Platform: TikTok, Instagram
Focus Area: Home Décor, Seasonal Recipes, Cozy Lifestyle

Rosanna Pansino – The Baking Bonanza Host

Rosanna Pansino (11.5M YouTube, 1.1M Instagram), known for her "Nerdy Nummies" series, is a powerhouse in the themed baking space. While she bakes year-round, the eerie season is her peak, where she creates incredibly elaborate and visually stunning themed desserts and confections.

From monster cakes to edible haunted houses, her tutorials are detailed and inspiring, making her perfect for food brands, kitchen appliance companies, or even grocery retailers. She's the ultimate "treat-giver," showing her audience how to craft edible masterpieces that are both delicious and incredibly festive, appealing to both experienced bakers and aspiring home cooks.

Platform: YouTube, Instagram
Focus Area: Themed Baking, Dessert Recipes, DIY Edibles

Hannah - A Cozy Kitchen

Hannah from A Cozy Kitchen (1M Instagram, 380K TikTok) is a renowned food blogger and cookbook author whose content leans heavily into seasonal, comforting, and delicious recipes. As the leaves turn, her feed becomes a haven of pumpkin spice, apple cider, and hearty stews, making her an expert "treat-giver" for food brands, ingredient suppliers, or kitchenware companies.

Her aesthetic is warm, inviting, and utterly drool-worthy, providing her audience with achievable, high-quality recipes that evoke feelings of nostalgia and warmth during the cooler months. Her authenticity and mastery of seasonal flavors are key to her appeal.

Platform: Instagram, TikTok
Focus Area: Seasonal Baking, Comfort Food, Recipe Development

Karen Thi  – The Edible Art Confectioner

Karen Thi (2.5M TikTok, 43.6K YouTube) is a true cookie artist who transforms simple ingredients into edible masterpieces. With over a decade of experience and a 2x championship title on Food Network shows, Karen brings a rare mix of competitive expertise and limitless creativity to the "treats" category. For her treats, Karen would create hyper-realistic and custom-themed cookie sets that are both beautiful and delicious. This could include sets featuring tiny, edible recreations of horror movie villains, sophisticated sugar skull designs, or stunningly detailed 'haunted' gingerbread houses.

For brands, collaborating with Karen means sharing your vision in a deliciously memorable way. She is perfect for intricate, branded cookie sets for a seasonal giveaway, or a multi-part tutorial that showcases a kitchen product while crafting a beautifully complex, themed edible treat that viewers would love to recreate.

Platform: TikTok, Instagram
Focus Area: Themed Baking, Edible Art, Culinary Expertise

Nicole K.  – The Festive Drink & Hostess Extraordinaire

Nicole K., known as @nicole_thenomad, specializes in creating elaborate and visually stunning themed beverages and hosting tips that are perfect for any seasonal gathering. Her content shines during the colder months, where she crafts intricate cocktails and mocktails, often incorporating dry ice, unique garnishes, and festive presentations.

She's an ideal "treat-giver" for beverage brands (alcoholic and non-alcoholic), glassware companies, or even snack brands looking to elevate party hosting. Nicole’s creativity in mixology and her engaging presentation make her a standout for delivering unique, shareable, and delicious content.

Platform: TikTok, Instagram
Focus Area: Themed Beverages, Mixology, Festive Hosting Tips

The Spooky Season Spell: Authenticity Wins the Feast

The unifying factor among these ten creators is their unwavering authenticity and deep commitment to the aesthetics of the eerie, fun-filled season. They don't just participate in a trend; they embody a lifestyle. For brands, this level of genuine enthusiasm translates directly into higher engagement and customer trust. 

Successful seasonal marketing isn't about slapping a scary filter on a product; it’s about empowering creators to integrate the product into the stories, tutorials, and experiences that their audience is already eagerly consuming. Whether it’s through a special effects makeup tutorial, a historical ghost hunt, or an elegant home transformation, the future of this content feast lies in recognizing these influencers as more than just promoters, they are the master storytellers casting the most powerful spells on consumer culture.