Ten Superbowl LX Stars That Are Also Super On Social Media

As the anticipation for Super Bowl LX reaches its peak, the conversation isn't just happening on the gridiron; it’s exploding across social feeds worldwide. The matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara brings together a fascinating mix of rising stars and established influencers.

In 2026, a player’s performance is no longer measured solely in touchdowns and interceptions; it is weighed in engagement rates, viral moments, and the ability to command a digital audience.

This shift has turned the "Big Game" into a primary hunting ground for global brands. By partnering with athletes who have already mastered the art of digital storytelling, companies can bypass traditional ad-blindness and speak directly to a loyal, highly engaged following.

These players provide a "Halo Effect" of authenticity that a $7 million 30-second TV spot simply cannot buy. For brands, winning big means leveraging these athletes' unique voices to turn passive viewers into active customers through real-time, creator-led commerce.

Here are 10 of the top players in this year’s Super Bowl who are absolutely dominating the social media landscape.

Jaxon Smith-Njigba 

Jaxon Smith-Njigba has evolved from a breakout rookie into the undisputed heart of the Seahawks' aerial attack. In 2026, he isn't just leading the league in receiving yards; he’s leading the "Lifestyle Athlete" movement. His social media strategy is a sophisticated blend of high-definition game highlights and raw, unedited "day-in-the-life" content.

JSN frequently uses Instagram and TikTok to give fans a glimpse into his recovery routines and his fashion-forward tunnel fits, making him a magnet for Gen Z viewers. His authenticity, (often sharing his personal journey with a humble, faith-based tone) has allowed him to transcend the sport. For brands, JSN represents the ultimate bridge to the "Hypebeast" and athletic communities.

By integrating a product into his high-energy "game-day prep" reels, brands can reach millions of followers who view his recommendations as peer-to-peer advice rather than corporate sponsorship.

• Team: Seattle Seahawks
• Position: Wide Receiver

Drake Maye  

The architect of the New England Patriots’ remarkable 2026 resurgence, Drake Maye has used his sophomore season to become a social media powerhouse. Maye’s digital presence is built on "The Leader" archetype: clean, inspiring, and professional. He utilizes Instagram to showcase his philanthropic work in the New England area while using X for real-time engagement with fans and analysts.

On TikTok, Maye often shares lighthearted locker room moments with his teammates, humanizing a quarterback position that is often seen as too stoic. Brands looking to align with leadership and reliability find a perfect partner in Maye. His high-trust audience responds well to long-form storytelling and community-driven campaigns.

By collaborating with Maye, a brand can tap into the deep-rooted loyalty of the New England fanbase, benefiting from the "virtuous cycle" of a winning quarterback’s rising public sentiment.

• Team: New England Patriots
• Position: Quarterback

Sam Darnold 

Sam Darnold’s path to the 2026 Super Bowl is the ultimate "redemption arc" that has set the internet on fire. After revitalizing his career in Seattle, Darnold has leaned into his "Geeky Veteran" persona on social media.

Unlike the flashy stars, Darnold’s Instagram is a hub for "Football IQ" content; he often shares clips of his film room sessions or technical breakdowns of his mechanics. This "educational" approach has garnered him a dedicated following of hardcore football fans and aspiring young quarterbacks.

Brands specializing in tech, performance analytics, or productivity can win big by tapping into Darnold’s "serious student of the game" image. His audience isn't looking for flash; they are looking for substance. A partnership here allows a brand to position itself as the "tool for the professional," gaining credibility through Darnold’s visible dedication to his craft.

• Team: Seattle Seahawks
• Position: Quarterback
  

Stefon Diggs 

Stefon Diggs remains the undisputed "King of Tunnel Fashion" at Super Bowl LX. His Instagram is less of a sports page and more of a digital editorial for high fashion. Diggs has mastered the art of the "No-Caption" post, letting his avant-garde pre-game outfits drive thousands of comments and shares.

His move to New England in 2026 didn't just help the team’s passing game; it injected a much-needed dose of "cool" into the franchise's digital image. For luxury and lifestyle brands, Diggs is a premier gateway to a fashion-conscious audience that monitors his every move. His ability to create "Visual Friction" (jarring, stylish content that stops the scroll) ensures that any brand associated with his tunnel walk will be the subject of post-game analysis and viral fashion threads for weeks.

• Team: New England Patriots
• Position: Wide Receiver

Cooper Kupp  

Cooper Kupp is the "Craftsman" of the Seattle Seahawks, and his social media presence is a direct reflection of his meticulous nature. Kupp has successfully used his platforms to launch "The Kupp Clinic," a digital series where he breaks down specific route-running techniques and defensive tells.

His YouTube and Instagram content is highly valued for its "utility," attracting not just fans but coaches and fellow players. Brands in the health, wellness, and family sectors find immense value in Kupp’s grounded, father-first digital image.

By working with Kupp, brands can reach an audience that values longevity and precision. His "wholesome but elite" dynamic creates a high-conversion environment where fans are more likely to trust a product recommended by a man who shares his life so transparently with his family and community.

• Team: Seattle Seahawks
• Position: Wide Receiver

Devon Witherspoon

The face of Seattle’s "Dark Side" defense, Devon Witherspoon brings an "unhinged energy" to social media that fans absolutely crave. Witherspoon is the primary driver of the Seahawks’ TikTok "trash talk" culture, frequently posting mic'd-up clips where he chirps at opposing receivers.

His digital persona is loud, confident, and incredibly entertaining, making him a viral sensation after every big win. For brands that want to lean into the "rebel" or "disruptor" archetype, Witherspoon is the perfect choice. His high-octane content triggers massive engagement spikes, providing an excellent platform for energy drinks, gaming hardware, or streetwear brands.

A partnership with Witherspoon allows a brand to tap into the raw adrenaline of the game, ensuring their message is delivered with the same intensity as a goal-line stand.

• Team: Seattle Seahawks
• Position: Cornerback

Hunter Henry 

Hunter Henry has solidified himself as Drake Maye’s "safety blanket" on the field and a "reliability icon" on social media. Henry’s presence is characterized by "Scrappy Authenticity", he often shares "behind-the-scenes" content of his family, his dog, and his off-field hobbies like fishing.

This approachable vibe has made him one of the most relatable players on the Patriots' roster. For brands targeting the "American Heartland" or the outdoor lifestyle demographic, Henry is a high-value influencer. His audience trusts his practical, no-frills approach to life.

By partnering with Henry, brands can reach a broad, reliable customer base that appreciates honesty over artifice. Whether it's home improvement tools or outdoor gear, Henry’s endorsement carries the weight of a trusted neighbor's recommendation.

• Team: New England Patriots

• Position: Tight End

Kenneth Walker III  

Kenneth Walker III is the "Explosive Playmaker" of Seattle’s backfield, and his social media is equally fast-paced. Walker’s TikTok is a masterclass in "High-Energy Loops," featuring 10-second clips of his most elusive runs set to trending 2026 audio tracks.

He understands that in the current algorithm, speed is king, and his content is engineered for maximum "re-watchability." For consumer-packaged goods (CPG) or tech brands aiming for quick, high-frequency impressions, Walker is an ideal partner. His ability to create "thumb-stopping" moments in the middle of a feed means that brand placements within his hype reels are seen by millions of eyes in a matter of hours.

By aligning with Walker’s explosive on-field identity, brands can position themselves as fast, agile, and forward-thinking.

• Team: Seattle Seahawks
• Position: Running Back

Christian Gonzalez (New England Patriots)

As the shutdown corner for the Patriots, Christian Gonzalez uses social media to maintain a "Surgical and Silent" persona. His Instagram is a sleek, minimalist gallery of his best defensive plays and high-end fashion choices. Gonzalez doesn't post frequently, but when he does, it’s a "Visual Friction" event, high-production photography that makes him look more like a superhero than a football player. Brands looking for "premium" associations win big by working with Gonzalez.

His "exclusive" feel creates a halo of luxury around any product he features. Because he posts sparingly, each update receives intense scrutiny and high engagement from a loyal fan base that views him as the elite guardian of the Patriots' defense. This makes him a top-tier choice for luxury watches, automotive, or high-end tech brands.

• Team: New England Patriots
• Position: Cornerback

Rashid Shaheed 

The late-season "X-Factor" for Seattle, Rashid Shaheed has used his electric return skills and big-play ability to skyrocket on social media during the 2026 playoffs. Shaheed’s digital presence is defined by "The Underdog" narrative. He frequently posts "Motivation-First" content that chronicles his journey from an undrafted free agent to a Super Bowl starter.

For emerging brands or startups, Shaheed’s story of perseverance is a perfect thematic fit. His infectious personality and high-speed energy make for perfect viral clips that resonate with fans who love a "started from the bottom" success story. By partnering with Shaheed during his Super Bowl ascent, brands can capture the "lightning in a bottle" energy of a rising star, gaining massive exposure at a critical moment in the sports calendar.

• Team: Seattle Seahawks
• Position: Wide Receiver / Return Specialist

The Post-Game Profit: Why the Digital Scoreboard Never Stops

As the final whistle blows at Levi’s Stadium, the legacy of Super Bowl LX will be immortalized not just in the history books, but in the archives of the digital world. The true victors of this era are the brands that realized early on that an athlete’s following is more than just a number, it is a community built on trust, aspiration, and shared passion.

By integrating themselves into the "Phygital" lives of stars like Drake Maye or Jaxon Smith-Njigba, savvy brands have turned a one-day sporting event into a multi-month engagement cycle. These partnerships allow companies to reach a global audience that is increasingly wary of traditional advertising but hungry for authentic connection.

As Bad Bunny takes the stage for a historic halftime show and the game trends across the world, the brands that "won big" are those that rode the wave of athlete-led content, turning every touchdown and tunnel walk into a conversion opportunity that will pay dividends long after the confetti has been swept away.