Ten Influencers We're Taking Shopping With Us This Black Friday

The days of blindly rushing through a store on Black Friday are over. In a new era of strategic shopping, we're not just looking for deals; we're looking for guidance. We're turning to the experts, the digital strategists who know how to navigate the chaos and find the treasures hidden in the aisles. 

These influencers are no longer just content creators; they are our personal shoppers, our tech pros, our budget-savvy stylists, and our home decor visionaries. They provide the info we neded to make smart, informed purchases, transforming a high-pressure holiday into a successful mission.

This list is a strategic blueprint, a team of ten experts we're bringing with us to Walmart's door. From debunking deals on the latest gadgets to uncovering the most underrated home essentials, these creators are the secret weapons you'll want on your side to win Black Friday.

Mrwhosetheboss

When it comes to tech, Mrwhosetheboss (Arun Maini) is the ultimate guide we need for Black Friday. As one of the most respected tech YouTubers, he specializes in in-depth gadget reviews, smartphone comparisons, and consumer electronics analysis. He is our go-to expert for debunking marketing hype and telling us which electronics are truly worth the money.

His meticulous testing and clear, concise explanations will help us cut through the noise of conflicting deals on televisions, laptops, and smart home devices. We're taking his knowledge of battery life, processor speeds, and camera quality with us to Walmart to ensure we don't fall for a seemingly great price on an underperforming piece of tech.

His trustworthy advice is the difference between a savvy purchase and buyer's remorse, making him our essential partner for any major electronics buy this holiday season.

Platforms: YouTube, Instagram, Twitter
Focus Area: Tech reviews, smartphone comparisons, gadget analysis.

The Sorry Girls

For anyone planning a home upgrade, The Sorry Girls (Kelsey MacDermaid and Becky Wright) are the DIY and home decor pros we need by our side. Their channel is a treasure trove of affordable home transformations, upcycling projects, and stylish decor hauls that prove you don't need a massive budget to create a beautiful living space.

We're taking their creative vision to Walmart to help us spot the potential in everything from plain furniture to simple decor pieces that can be easily customized. Their expertise will help us identify the hidden gems among the chaos, turning Black Friday finds into personalized, high-end-looking home accents. They will guide us to the best finds in the home goods aisle, ensuring every dollar spent helps us build a more beautiful and intentional home.

Platforms: YouTube, Instagram, TikTok
Focus Area: DIY, home decor, upcycling, affordable home styling.

Patricia Bright

When it comes to fashion, Patricia Bright is the strategic partner we need for Black Friday. As a leading fashion and lifestyle creator, she is a master of blending high-street style with budget-friendly finds, making her an indispensable guide for anyone navigating Walmart's apparel section. We're taking her keen eye with us to help us cut through the noise of fleeting trends and identify timeless pieces that will last beyond a single season. 

Her content, which includes popular "shop with me" vlogs and honest haul videos, will empower us to shop with intention and build a versatile wardrobe without a designer price tag. Patricia's sophisticated yet accessible approach to styling proves that you can achieve a polished look regardless of your budget. By relying on her expertise, we can avoid impulse purchases on flimsy fast-fashion items and instead invest in quality, foundational pieces that will elevate our personal style for years to come.

Platforms: YouTube, Instagram, Twitter
Focus Area: Fashion hauls, styling tips, affordable luxury.

Michelle Choi

For a skincare and beauty haul, Michelle Choi is the relatable and trusted expert we're taking to Walmart. Known for her "realistic" hauls and honest reviews, she will help us navigate the vast beauty section, pointing us toward the hidden drugstore gems and effective budget-friendly products. Her transparent approach to product testing and her focus on simple, everyday routines will prevent us from wasting money on products that don't work. 

We'll rely on her to guide us to the best cleansers, moisturizers, and makeup that perform just as well as their high-end counterparts. Michelle's practical advice is a much-needed antidote to the overwhelming world of beauty products, making her our essential partner for a smart and effective beauty haul this Black Friday.

Platforms: YouTube, Instagram, TikTok
Focus Area: Skincare, beauty reviews, realistic beauty routines.

Ryan Kaji

For anyone with kids, Ryan Kaji from Ryan's World is the definitive toy expert we're bringing to Black Friday. With a channel that has become a global phenomenon, Ryan and his family have reviewed countless toys, providing an honest and kid-friendly perspective on what's fun and what's not. 

We'll be relying on his expert opinion to navigate the crowded toy aisles, ensuring we're purchasing the toys that will genuinely bring joy to our kids. His reviews will help us avoid the hyped-up toys that don't live up to their commercials, allowing us to find the hidden gems and great deals. Ryan's World is our strategic partner for a successful and stress-free toy shopping experience, ensuring every gift under the tree is a winner.

Social media URL: https://www.youtube.com/c/RyanToysReview
Platforms: YouTube, Instagram, TikTok
Focus Area: Toy reviews, kid-friendly content, family fun.

Joshua Weissman

For the kitchen appliance and gadget section, Joshua Weissman is the culinary authority we need to guide us through the Black Friday chaos. Known for his no-nonsense cooking tutorials and his viral "But Better" series, Joshua will help us determine which kitchen tools are actually useful and which are just gimmicks.

His expertise in both technique and equipment will be invaluable as we sift through the deals on blenders, air fryers, and various gadgets. We'll be channeling his minimalist, quality-focused mindset to avoid unnecessary purchases and invest only in tools that will truly enhance our cooking. Joshua's passion for quality and his unwavering commitment to teaching a younger generation to cook has made him a trusted voice.

His rigorous testing and honest reviews will ensure every kitchen purchase this Black Friday is a smart and lasting one, preventing us from falling for a flashy deal on a low-quality product.

Platforms: YouTube, Instagram, TikTok
Focus Area: Cooking tutorials, kitchen gadgets, recipe development.

iJustine

When it comes to gaming and Apple products, iJustine (Justine Ezarik) is the ultimate guide we need. A tech and gaming veteran, she has been reviewing consoles, games, and accessories for years, making her a trusted voice in a fast-paced industry. We'll be relying on her expertise to help us choose the best gaming deals and the latest accessories for consoles like the PlayStation and Xbox. Her in-depth reviews and unboxing videos will give us all the information we need to make an informed decision and avoid purchasing outdated or subpar gaming gear. iJustine’s friendly and passionate personality makes her a joy to watch and her knowledge is a crucial asset for anyone looking to upgrade their gaming setup or get a great deal on a new console this Black Friday.

Platforms: YouTube, TikTok, Instagram
Focus Area: Gaming, tech reviews, unboxing videos, Apple products.

The Krazy Coupon Lady

The Krazy Coupon Lady is a powerhouse in the world of extreme couponing, transforming a once-niche hobby into a mainstream money-saving strategy for millions. Founded by friends Heather Wheeler and Joanie Demer, the brand’s success is built on their ability to simplify the complex world of coupons, circulars, and digital rebates. 

They are the ultimate guides for the bargain hunt, providing their community with daily deal alerts, coupon matchups, and step-by-step guides for saving big at major retailers. Their approachable and energetic style makes the process feel more like a game than a chore, proving that anyone, regardless of their budget, can learn to shop like a pro. This influencer brand has empowered countless people to take control of their finances, demonstrating that with the right knowledge, you can achieve financial freedom one coupon at a time.

Platforms: Website, Instagram, TikTok, Facebook
Focus Area: Extreme couponing, digital deals, money-saving strategies.

ScottHermanFitness

For anyone looking to upgrade their home gym, ScottHermanFitness is the fitness authority we need by our side. A true veteran of the fitness industry, Scott has built his brand on a science-based approach to training and meticulous product reviews. We'll be channeling his expertise to make smart, informed purchases on everything from dumbbells and resistance bands to workout benches and yoga mats. 

His detailed reviews cut through the hype and help us sift through the overwhelming number of products on the market, ensuring we're investing in quality, durable equipment that will actually help us achieve our fitness goals. By following his guidance, we can identify the best deals on the essentials, allowing us to build a functional and effective home gym without wasting money on low-quality gear. He provides the kind of trusted, no-nonsense advice that empowers us to make the right choice for our health and our wallet this Black Friday.

Platforms: YouTube, Instagram, Facebook
Focus Area: Fitness education, product reviews, training routines.

Karrie Locher 

When it comes to navigating the overwhelming world of baby products, Karrie Locher is the compassionate and knowledgeable expert we're taking with us to Walmart. As a registered nurse specializing in postpartum care and a mom herself, her brand is built on a foundation of professional knowledge and real-world experience. Her content cuts through the noise of endless product options, offering clear, evidence-based advice on everything from which diapers are the most absorbent to which baby carriers are best for postpartum recovery. 

She will guide us to the essentials, helping new and expecting parents avoid unnecessary purchases and invest in products that are truly safe and effective. Karrie’s calming and reassuring presence provides a much-needed sense of relief, making her an indispensable partner for anyone facing the daunting task of stocking up on baby gear, especially during the chaos of Black Friday.

Platforms: Instagram, TikTok, Website
Focus Area: Postpartum care, baby gear reviews, newborn essentials, parenting advice.

The Black Friday Dream Team

The rise of these influencers has fundamentally changed the Black Friday experience from a frantic free-for-all into a strategic and intelligent shopping mission. By empowering consumers with expert knowledge, honest reviews, and a clear sense of value, these creators are helping us reclaim control of our holiday spending. We're no longer just buying things; we're making informed investments in our hobbies, our homes, and our passions.

The ability to consult a trusted expert on the fly, whether from a shopping list or a quick video search, has replaced the need for aggressive tactics and impulsive buys. In this new era, the most valuable tool you can bring with you to the store isn't a cart or a credit card; it's the knowledge and expertise of the creators you trust most.