.png)
In 2025, virality isn’t just fleeting, it’s a career-launchpad.
These ten creators have surged overnight, capturing global audiences, reshaping platform norms, and proving that authenticity paired with a powerful concept can move millions. From music and comedy to activism and beauty, they embody the new influencer era: nimble, relatable, and ready to scale.
Benson Boone
Benson James Boone, a rising 22- year-old pop rock artist catapulted from TikTok breakout to Grammy‑nominated pop‑rock star in just a few years. Initially gaining attention on American Idol before voluntarily exiting, he signed with Imagine Dragons’ Night Street Records after viral exposure online. In 2024, his debut album Fireworks & Rollerblades landed at No. 6 on Billboard 200, while his song “Beautiful Things” amassed over 500 million YouTube views and earned him an MTV VMA for Best Alternative Song
Since his show-stopping Grammy performance, Benson has amassed over 2 billion streams on Spotify and broke records as the top-drawing act at BottleRock, outpacing legacy artists like Green Day and Justin Timberlake in 2025.
His signature sound, a nostalgic yet fresh pop-rock style, resonates with Gen Z and millennial audiences, driving both engagement and ticket sales. Brands tapping into music-driven campaigns, especially those wanting festival appeal or emotional storytelling, will find Benson’s authentic artistry and dynamic stage presence a perfect match.
Platforms: X, Instagram, TikTok
Jools Lebron
Jools is a TikToker who captured global attention with her viral mantra “very demure, very mindful,” a phrase that inspired Dictionary.com’s 2024 Word of the Year due to a 1,200% spike in usage. With over 2.3 million followers and celebrity nods from Ralph Fiennes and Jennifer Lopez, Jools expertly transforms mundane life moments into cultural phenomena.
Before the trend, Jools shared personal content like GRWM videos and makeup tutorials, grounding her in relatable, everyday creativity. Her content, rooted in self-awareness, humor, and identity affirmation, blends relatability with a deeper message about presence and mindfulness.
As a trans creator, she advocates for gender affirmation and uses her platform to cover identity, mindfulness, and self-expression. Brands seeking authentic Gen Z engagement, LGBTQ+ visibility, or emotional resonance have partnered with her organically.
Platforms: TikTok, Youtube, Twitch, Instagram
Khaby Lame
Khabane “Khaby” Lame became TikTok’s most‑followed creator with 162M + followers as of mid‑2025, amassing over 2.5 billion likes. The silent comedy powerhouse of TikTok, boasts over 162 million followers thanks to his deadpan reactions to absurd life hacks. His minimalist style, no voice, pure expression resonates universally, with series like “Life Hack Roast” breaking 200 million views in 2025 alone.
Khaby’s global appeal bridges language barriers, making him a rare multicultural asset for brands wanting massive reach and relatable humor. He was even featured in Forbes’ 30 Under 30 and became UNICEF goodwill ambassador.
His content communicates without needing words, perfect for universal campaigns. Khaby’s narrative - from losing his factory job during the pandemic to globally recognized influencer - is one of triumph through simplicity and authenticity. His content speaks across cultures without language, ideal for global campaigns.
Platforms: Instagram, TikTok, Youtube, X
Bella Poarch
Denarie “Bella” Poarch is a Filipino‑American singer and influencer. She created TikTok’s most‑liked video and currently has one of the platform’s largest followings (over 93 M) and 2.4 billion likes.
After serving in the U.S. Navy from 2017 to 2020, she transitioned into social media and released her debut single “Build a Bitch” in May 2021, which became a YouTube sensation. Rising to fame via the viral “M to the B” lip-sync,
Bella has since pivoted to a flourishing music career, releasing charting singles and building a personal brand rooted in authenticity. Known for revealing her struggles with mental health, her candid posts have resonated with millions and fostered brand trust. Bella’s bold artistic identity, paired with transparent wellness advocacy, provides a potent platform for cosmetic, music, and mental health brands seeking authentic storytelling with depth.
Platforms: Instagram, TikTok, Facebook, X
Vinnie Hacker
A model-turned-TikToker, Vinnie Hacker, has skyrocketed to fame with over 15 million followers, thanks to his magnetic charm and effortlessly cool persona. Originally known for his modeling work, Vinnie seamlessly transitioned into the world of social media, where his blend of humor, laid-back lifestyle vlogs, and gaming content on Twitch resonates with a wide range of audiences.
His appeal lies in his authenticity fans are drawn to his unfiltered moments, comedic sketches, behind-the-scenes glimpses of his life, and gaming streams that showcase his down-to-earth personality. Vinnie’s cross-platform presence also allows him to connect with diverse communities, from fashion enthusiasts and gaming fans to general lifestyle followers. Vinnie's highly engaged audience values honesty and relatability, making his endorsements feel genuine rather than forced.
For brands, Vinnie represents a golden opportunity to tap into Gen Z and young millennial markets. His credibility in fashion makes him a natural fit for apparel and streetwear campaigns, while his strong Twitch and gaming presence opens doors for tech, gaming accessories, and esports-related partnerships.
Platforms: TikTok, Twitch, Instagram,
Taylor Cassidy
An educational TikTokker known for his rapid-fire “Fast Black History” clips, Taylor has empowered hundreds of thousands of young viewers with essential historical knowledge in an engaging, digestible format. Since launching this series in 2020, she has emerged as a standout figure in the growing “edutainment” space, seamlessly merging education with entertainment to spark curiosity and critical thinking among Gen Z and young millennials.
Taylor’s content stands out for its energetic delivery, concise storytelling, and focus on lesser-known but deeply significant moments and figures in Black history. Her ability to break down complex topics into 60-second segments makes learning approachable and shareable, encouraging viewers to dig deeper and continue conversations offline. Beyond simply informing, Taylor inspires.
For brands focused on education, multicultural outreach, social justice, or youth empowerment, Taylor offers a compelling partner. Her credibility and organic community trust create opportunities for meaningful collaborations whether in campaigns promoting educational tools, awareness initiatives during Black History Month, or year-round efforts to celebrate diversity and inclusion.
Platforms: Instagram, TikTok, Youtube, X, Snapchat, Facebook
Chrissy Chlapecka
A hyperpop musician and activist with strong TikTok engagement (5M+ followers), Chrissy infuses fan interactions with queer joy, activism, and raw performance energy. Her unapologetic authenticity has built a dedicated fanbase that's ideal for brands aiming to celebrate diversity and disrupt norms.
Chrissy, is a Chicago-born musician, #BimboTok creator, and vocal LGBTQ+ activist. Since debuting in mid‑2020, she has amassed 5 million TikTok followers and nearly 290 million likes, leveraging a hyper-feminine aesthetic and unapologetic comedy to build a fiercely loyal community .
A pioneering figure in reclaiming the "bimbo" stereotype through feminist and leftist lenses, Chrissy combines campy performance with activism - championing bisexual visibility, body positivity, and queer joy . Her debut hyperpop EP Girlie Pop (2024) blends humour, glittery self-love, and Broadway-tinged energy, positioning her as a rising queer pop provocateur
Her blend of music and identity-driven content offers bold creatives a vibrant canvas for inclusive campaigns.
Steven He
Steven He shot to global fame through his iconic “Emotional Damage” skits, which quickly turned into viral memes and cemented his place as a standout figure in digital comedy. His sharp parodies and playful exaggerations have earned him a massive international following across TikTok and YouTube, along with a coveted spot on Forbes' 30 Under 30.
Drawing from his Chinese-Irish background, he often weaves in cultural nuances that give his sketches an extra layer of depth, allowing audiences from different backgrounds to see themselves reflected or humorously exaggerated in his work. Beyond laughs, Steven is also known for his impressive versatility: he’s a trained actor, writer, and director, which elevates the production quality and comedic timing of his content. His skits are not just funny; they’re cleverly constructed pieces of storytelling that reveal his talent and commitment to the craft.
In short, Steven He is more than a meme-maker he’s a cultural bridge-builder, using comedy to connect people worldwide and spark conversations with a wink. Whether for campaigns focused on entertainment, tech, gaming, or cross-cultural storytelling, Steven’s unique blend of humor and insight makes him an ideal partner to deliver memorable, viral-ready content that stands out.
Platforms: TikTok, X, Instagram, Facebook, Reddit
Katie Fang
Vancouver-born Katie Fang captured the internet’s heart with her tear-filled “Get Ready With Me” TikTok, a deeply personal moment that quickly went viral and catapulted her to over 5.6 million followers. Unlike the typical polished beauty influencer persona, Katie’s content stands out for its raw vulnerability and emotional honesty, offering a refreshing blend of beauty tutorials and candid storytelling.
Her willingness to share authentic feelings, whether it’s struggles with mental health, self-doubt, or personal growth has created a powerful bond with her audience. This emotional connection has not only set her apart in the crowded beauty space but also attracted major brand partnerships with names like Glow Recipe and Cetaphil, demonstrating that relatability and openness can drive exceptional engagement and loyalty. Her community feels more like a supportive friend group than a typical fan base, reflecting her impact beyond product recommendations.
For brands in wellness, skincare, and mental health advocacy, Katie represents an ideal partner. Her content aligns perfectly with campaigns centered on self-love, inner confidence, and holistic well-being, offering brands an authentic voice that audiences truly trust.
Platforms: Youtube, TikTok, Komi
Denzil Brade
London-based videographer Denzil Brade burst onto the scene with his cinematic, expertly crafted tutorials showcasing tech gear, notably featuring brands like ASUS. His content quickly captured the attention of creators and tech enthusiasts alike, helping him amass tens of thousands of followers almost overnight.
Denzil’s unique approach sets him apart: rather than just reviewing specs or listing features, he demonstrates real-world filmmaking scenarios, showing exactly how gear performs on actual shoots. His storytelling is polished and cinematic, yet he maintains a grounded, approachable tone that makes even complex tech accessible to a broad audience. By merging high-level production quality with practical insights, Denzil empowers aspiring filmmakers, content creators, and professionals to elevate their work, inspiring them to think beyond the basics and push creative boundaries.
This positions him as a trusted voice among audiences looking for genuine guidance on investing in their craft. Ultimately, Denzil Brade is more than a gear reviewer; he’s a visual storyteller and educator who transforms product features into inspiring narratives that resonate deeply with the creator community.
Platforms: Instagram, Threads, LinkedIn, TikTok
Why These Viral Stars Are Built to Last
Virality might come overnight, but staying power takes authenticity, audience insight, and cross-platform savvy - and these creators have all three. Whether they sparked a global meme, redefined an aesthetic, or launched music careers from 60-second clips, each one has translated cultural momentum into real business value.
From comedy and commentary to beauty, history, and hyperpop, these influencers tap into what today’s audiences want: real emotion, real storytelling, and a creator who gets it. They’re not just riding trends - they’re shaping them. For brands, these are the faces that deliver reach and relevance. If you’re building a campaign for Gen Z or next-gen consumers, these creators aren’t just good picks - they’re essential partners in 2025 and beyond.
