News & Press | Viral Nation

Mat Micheli Weighs In on X’s Creator Monetization Push

Written by Viral Nation | Aug 25, 2026, 4:51:36 PM
Viral Nation CEO Mat Micheli Featured in Digiday on X Creator Monetization

Digiday examined X’s new Original Content Rewards Program and whether it can win back creators and advertisers. The article features Viral Nation co-founder and CEO Mat Micheli, who noted that X has not been a meaningful focus for creators in recent years, adding industry context on the platform’s challenge as it tries to reposition itself for higher-quality creator content.


View Full Article here

Source: Digiday, August 25, 2026.