Top 10 Dad Influencers Dominating Social Media In 2025

Fatherhood has found its voice in the digital age. Today’s dad influencers aren’t just sidekicks in family content—they’re trendsetters, storytellers, and community-builders. They're flipping the script on traditional parenting roles with humor, heart, and hustle.

From heartwarming moments to hilarious parenting fails, these dads have built loyal audiences by keeping it real and relatable. But they’re more than just funny guys online—they’re powerful voices in brand campaigns, driving trust, engagement, and conversion across categories like parenting, food, fitness, fashion, and mental health.

Dad influencers are reshaping the landscape of family content, proving that parenting, humor, and lifestyle storytelling can thrive under a father’s lens. Whether you’re crafting a Father’s Day campaign, launching a family-friendly product, or just want to tap into the realness of #dadlife, here are 10 creators redefining what it means to be a dad in 2025.

John Rondi  

John Rondi, age 28, is one half of the viral father-son duo behind Johnny Drinks, a content series that started with cocktail tutorials and evolved into a lifestyle brand. Known for their charisma, tradition-rooted wisdom, and playful energy, the Rondi family has earned a devoted fan base by blending modern content with timeless values. Their content ranges from drink recipes and business chats to POVs and heartwarming father-son moments.

What sets them apart is their unique intergenerational storytelling—bridging youthful creativity with paternal mentorship. Their short and long-form content resonates deeply with audiences craving both authenticity and connection. They're ideal partners for lifestyle and family-first campaigns looking to appeal to a broad yet values-oriented demographic.

• Platforms: TikTok, Instagram, YouTube
• Focus Areas: Family lifestyle, cocktails & mixology, mentorship content, traditional values
  
  
  

Rob Kenney  

Rob Kenney is the creator of the YouTube channel "Dad, How Do I?" where he provides practical advice and life skills tutorials. Having grown up without a father, Kenney aims to be a father figure to those who need one. His calm demeanor and straightforward tutorials have made him a comforting presence for many.

With over 5 million subscribers, Kenney's channel offers guidance and support to viewers lacking paternal figures. His content fills a unique niche, providing both practical advice and emotional support. Kenney launched his channel in April 2020, during the COVID-19 pandemic, to help those in need of fatherly guidance.

• Platforms: YouTube
• Focus Areas: Life skills, mentorship, fatherly advice

Dylan Mondo  

Dylan Mondo, known online as @EverythingDad, is a single father of four who shares his daily life and parenting journey on social media. His candid portrayal of single fatherhood resonates with many, and his authenticity has built a supportive community. He creates day-in-the-life vlogs, parenting tips, and motivational content. 

With 2.9 million TikTok followers, he is a relatable figure for single parents, providing practical advice and inspiration. He began his social media journey in 2021, initially focusing on couponing before transitioning to broader parenting content. Mondo's candid portrayal of single fatherhood, from doing his daughters' hair to managing household chores, resonates with many. His authenticity and dedication have built a supportive community around his content.

• Platforms: TikTok, Instagram
• Focus Areas: Single parenting, daily routines, motivational content

Justin Flom 

Justin Flom is a magician-turned-content-creator who captivates millions with family-friendly illusions and clever life hacks. He’s carved out a unique niche where wonder meets parenthood, often featuring his kids in fun, engaging magic routines. His ability to seamlessly integrate storytelling with visual surprise has made him a viral hit - earning over 9.4M TikTok followers and 25M+ subscribers on YouTube.

Flom's innovative approach to magic, combined with his engaging family narratives, has captivated audiences worldwide. His content often features his daughters, adding a personal and relatable touch to his performances. This ability to intertwine magic with everyday family life offers a fresh perspective on parenting content.

• Platforms: YouTube, TikTok, Instagram
• Focus Areas: Magic, family entertainment, DIY projects, parenting

Andrew East 

Andrew East is a former NFL athlete turned full-time content creator, best known for his family vlogs with Olympic gold medalist wife Shawn Johnson. With over 1.2M followers on Instagram and growing TikTok momentum, Andrew shares fatherhood through the lens of personal growth, health, and humor.

He brings credibility from sports and seamlessly transitions into relatable parenting content. He’s a natural fit for fitness, parenting, and lifestyle brands aiming to reach millennial families through a values-based lens. With over 1 million YouTube subscribers and a strong presence on Instagram, Andrew connects with audiences seeking inspiration and authenticity in family life.

• Platforms: YouTube, Instagram
• Focus Areas: Family lifestyle, personal development, entrepreneurship, parenting
  
  

Mark Hoyle (LadBaby)  

Mark Ian Hoyle, known online as LadBaby, is a British content creator who rose to fame through humorous parenting videos and charity singles. Alongside his wife, Roxanne, Mark has achieved five consecutive UK Christmas No. 1 singles from 2018 to 2022, surpassing records held by iconic bands like The Beatles. Their novelty songs, often themed around sausage rolls, have raised significant funds for The Trussell Trust, a UK food bank charity .

Beyond music, the couple shares relatable family content, including parenting hacks and challenges, amassing over 13 million followers across platforms . Their authenticity and humor have made them beloved figures among parents even amidst online trolling an accusations regarding their charitable works.   Despite these hurdles, Mark and Roxanne continue to engage their audience through various ventures, including children's books and a podcast. Their story exemplifies the power of using social media for positive impact and community building.

• Platforms: YouTube, Facebook, Instagram
• Focus Areas: Budget parenting, humor, philanthropy, family values
  
  

Sergei Urban  

Sergei Urban, the creator behind TheDadLab, is a stay-at-home dad who turned his passion for hands-on learning into a global educational platform. Originally from Latvia and now based in London, Sergei began sharing simple science experiments and creative projects he conducted with his sons, Alex and Max, using everyday household items .

His visually engaging content, often without voiceovers, transcends language barriers, making science accessible to children worldwide. Since launching TheDadLab in 2016, Sergei has garnered over 5 million subscribers on YouTube and a substantial following on Instagram . His work emphasizes the importance of nurturing curiosity and creativity in children, encouraging parents to engage in educational activities at home. In addition to his online content, Sergei has authored books like "TheDadLab: 50 Awesome Science Projects for Parents and Kids," further extending his mission to make learning fun and interactive .

• Platforms: Instagram, YouTube, TikTok
• Focus Areas: STEM learning, interactive parenting, education at home, science content
  
  

Laro Benz 

Laro Benz, born on November 24, 1996, is an American social media personality known for his comedic pranks and relatable family content. He gained prominence through his self-titled YouTube channel, where he often features pranks involving his siblings and parents . His engaging and humorous videos have resonated with a broad audience, leading to a substantial following across platforms.

On TikTok, Laro has amassed over 16.8 million followers and 1.2 billion likes, showcasing his ability to connect with viewers through short-form content. His style blends everyday family scenarios with exaggerated reactions, creating content that is both entertaining and relatable. Beyond pranks, Laro also shares aspects of his personal life, including his experiences as a father, adding depth to his online persona. His authenticity and humor make him a standout figure among dad influencers, appealing to brands targeting younger, family-oriented audiences.

• Platforms: TikTok
• Focus Areas: Comedy, relatable parenting, everyday chaos, Gen Z humor

Bryan Lambillotte 

Bryan Lambillotte shares life as a gay father raising twins with his husband. His content ranges from joyful family moments to important advocacy around surrogacy and LGBTQ+ representation. He uses platforms like TikTok to normalize diverse parenting experiences and build inclusive communities.

Bryan and his husband, Chris, documented their surrogacy journey and experiences as gay parents, providing representation and insight into LGBTQIA+ family life. His authentic storytelling and advocacy for children's privacy have resonated with many, making him a trusted voice in the parenting community.

Bryan’s influence is especially powerful for diversity-driven campaigns, family-focused brands, and social justice initiatives.

• Platforms: TikTok, Instagram
• Focus Areas: LGBTQ+ parenting, family inclusivity, representation, advocacy
  
  

A.J. & Befumo   

A.J. Befumo, a former professional wrestler, and his son, Eric (nicknamed "Big Justice"), are a father-son duo known for their enthusiastic and entertaining content. This father-son duo has won hearts with their charismatic, fun-loving content across TikTok and YouTube. Their skits, dances, and music covers highlight the beauty of multigenerational creativity and mutual respect.

Their "Boom Meter" reviews and high-energy videos have captivated audiences, leading to appearances on national television and collaborations with other influencers With 2.8 million TikTok followers, their genuine father-son bond and engaging content have made them relatable figures for families and brands alike.

Perfect for music, entertainment, and toy brands, their dynamic makes them a strong multi-demographic marketing asset.

• Platforms: TikTok, YouTube
• Focus Areas: Family bonding, father-son content, music, viral trends
  
  

Simon Hooper  

Simon Hooper -aka @FatherOfDaughters - is a British dad to four girls who shares his domestic life through dry humor and sharp social commentary.  Simon gained prominence by sharing candid and humorous insights into the realities of modern fatherhood. His content offers a refreshing perspective on parenting, highlighting both the challenges and joys of raising children. He often uses humor to address everyday parenting situations, making his posts engaging and authentic.

 With a substantial following on Instagram, Simon has become a trusted voice in the parenting community. His honest portrayal of fatherhood resonates with many, making him a valuable partner for brands aiming to connect with family-oriented audiences. Simon’s content is best suited for household brands, parenting platforms, and campaigns targeting modern dads navigating emotional labor and gender roles.

• Platforms: Instagram
• Focus Areas: Humor, gender roles in parenting, daily family life, modern fatherhood

Why These Dads Matter

These ten creators are more than just dads with phones - they’re cultural storytellers shaping how families see themselves. For brands, they represent rare, high-trust access to communities built on love, laughter, and lived experience. From STEM to skits, real talk to representation, these dadfluencers deliver both heart and ROI.

These ten dad influencers exemplify the evolving role of fathers in today's society. Through their diverse content, they offer insights, support, and entertainment to audiences worldwide. Whether you're a brand seeking authentic partnerships or a parent looking for relatable content, these dadfluencers are worth following.