Holiday 2025 is about speed and influence. Shoppers are spending more of their budgets on social platforms, and creators are shaping the conversations that drive those purchases.

The Creator Effect Holiday Playbook shows how leading brands are working with creators to capture attention, build trust, and convert it into measurable results.

Inside you'll find: 

• Why creator-led programs deliver up to 2× the ROI of digital ads
• What it means that 21% of shoppers bought holiday gifts on social in 2025, nearly double the year before
• How micro and mid-tier creators generate deeper engagement than celebrity endorsements
• How creators drive urgency during Black Friday and build lasting stories through December

Big ad spends no longer guarantee outcomes. This guide gives you a framework for making creators a growth engine in your holiday plan so your brand shows up in the moments that matter most.