The real challenge with social isn’t performance, it’s planning and measuring ROI in a way that stands up in budget reviews.

Join Joel Porter, Head of Talent and Influencer at Weight Watchers, Richelle Batuigas, EVP of Business Intelligence at Viral Nation, and Lia Haberman, a leading creator economy strategist, for a practical conversation on why social ROI continues to fall apart and what leading brands and agencies should be doing differently.

In this webinar you will learn:

• How signals from creators, content performance, audience behavior, and culture can be used earlier in planning to guide decisions before launch
• How teams are changing the way they plan social so results are more predictable and easier to stand behind
• What this shift means for brand leaders responsible for outcomes and how it directly impacts ROI

Who is this webinar for:

• CMOs and senior marketing leaders
• Brand leaders and media executives
• Strategy, insights, and analytics leaders