Stop Wasting Budget On Vanity Metrics
Prove Your Brand's Real Impact
Traditional social metrics tell you volume and “how many” but they don't measure whether your brand is breaking through, building emotional connection, or which content, creative choices, or contexts actually drove performance.
What is Culture Quotient?
Culture Quotient (CQ) is a framework that actually measures what matters and how relevant your brand is in the cultural conversation through awareness, affinity, and velocity signals derived from social data. Unlike traditional metrics, CQ is trackable and benchmarkable. It quantifies how deeply your brand connects with audiences and can correlate those connections with revenue.
The Culture Quotient Framework
CQ turns social measurement into foresight. You'll see not just what’s performing and resonating, but understand why it’s working and how to amplify it in real time.
CQ blends three drivers of cultural presence into one measurable score:
- Brand Awareness: Cultural Presence
Are we visibly present in the conversations that matter? CQ measures your SOV and your brand mentions relative to competitors. -
Brand Affinity: Cultural Alignment
How effectively does your content drive connection? We quantify sentiment strength and how your brand resonates compared to the competitive benchmarks. -
Brand Velocity: Cultural Energy
Is your engagement growing faster than the category or baseline? CQ can measure the rate of growth and the momentum and advocacy that signals true cultural traction.
Do You Know Your Culture Quotient Score?
Find out where your brand stands and benchmark against competitors. Identify where your cultural presence is strong and where you're leaving opportunity on the table.