A view to success
Viral Nation devised a strategy that leveraged influencers and brand publishers on YouTube and Instagram. We partnered with 18 influencers to spread the word about ViewSonic’s products and encourage their audiences to purchase
directly on Amazon.
During the holiday lead-up, YouTube’s top tech and gaming influencers produced original content to showcase ViewSonic’s monitors and projectors.
Well-loved tech YouTubers like SoldierKnowsBest, Kevin the Tech Ninja, and Unwrap published engaging content and in-depth reviews. Meanwhile, celebrity League of Legends player BunnyFuFuu, YouTube’s JayZTwoCents, and other major names in gaming took ViewSonic gaming monitors for a detailed test drive.
Photography and filmmaking influencers Jeven Dovey and Chris Hau positioned ViewSonic monitors as unbeatable for their size, resolution, and performance. And YouTube star Shonduras produced a 15-minute video where his team showed off the ViewSonic 4K UHD Home Projector’s capabilities by installing it in a studio warehouse and playing game on a massive wall.
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Campaign creative was also redistributed through a network of key social publishers to further amplify awareness and sales.