- Consumer Goods
- United States
- Influencer Marketing
- Campaign Strategy
- Talent Management
Be more than batteries and bunnies
People love the Energizer brand for its cute bunny mascot and memorable ads. When Energizer wanted to extend that love to other products, it partnered with Viral Nation to establish two new lighting products – Energizer Headlamps and TAC 700 Flashlights — as top picks in portable lighting.
Success that lit up the holidays
With influencers positioning Energizer as the perfect stocking stuffer in well-timed holiday content, this campaign helped drive awareness and sales for Energizer during retail’s loudest – and most important – time of the year.