- United States
- Campaign Strategy
- Influencer Marketing
- Talent Management
- Ambassador Program
- Call of Duty League’s Ambassador Program won Best Social Campaign at the 2022 AVA Digital Awards.
Build a CDL Hype Machine
When parent company Activision Blizzard Esports (ABE) needed to grow viewership and subscribers for Call of Duty League (CDL), they turned to Viral Nation to convert casual gamers into active fans while driving awareness and hype for official CDL broadcasts.
In gamer slang, “clutch” refers to winning through exceptional performance. And Viral Nation did just that – converting hundreds of thousands of casual gamers into active fans, increasing CDL subscriptions by 32% in a single season, and surpassing ABE’s target by 77%.
With the award-winning campaign driving 429% more impressions than the previous year, CDL Championship weekend was the most-viewed esports event since 2020 – and Call of Duty went on to become the best-selling video game of the year.