Retail Social Media Marketing That Drives Growth and Cultural Relevance
From seasonal product launches to e-commerce conversions, our social media strategies deliver trackable sales lift for leading retail brands.











Why Top Retail Brands Trust Viral Nation

Full-Service Social Media at Scale
End-to-end social media strategy and management covering influencer engagement, content creation, paid media, community management, and experiential campaigns.

Data-Driven Creator Selection
With access to a roster of over 28,000 pre-vetted creators, we connect multi-brand retailers, grocery chains, big-box stores, and e-commerce retailers with influencers perfectly matched to their audience and goals.

Retail-Focused Strategy
Campaigns engineered to boost in-store traffic and online sales, built on proven retail influencer and social marketing approaches.
Award-Winning Creative
Full in-house studio delivering culture-first content that captures attention and drives sustained brand growth.

Sales Lift & Attribution for Retail Performance
From influencer engagement to point‑of‑sale, we connect the dots with sales‑lift studies, marketing‑mix modelling, and POS-level attribution, so retailers can measure how each campaign drives real impact.

Geo-Targeted Campaign Precision
Culturally tailored social media activations designed to reach the right shoppers in the right locations, from hyper-local store openings to multi-region retail rollouts.
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7-Eleven Canada
“For highly targeted and seasonally optimized campaigns, Viral Nation consistently delivers versatile content creation across various formats. With their ability to handle large-scale operations, 7-Eleven turned to Viral Nation to enhance our social presence across targeted markets and demographics. Their comprehensive and integrated service model reduces the need for multiple service providers, adding value at every step. Connecting our audience’s wants and needs to our social strategy has significantly boosted brand visibility and positive audience sentiment.”
7-Eleven Canada
Driving Sales Growth Starts With Social Media That Converts
Social drives how shoppers discover, trust, and choose retail brands long before they step into stores or click “buy.” Viral Nation builds retail-focused social media marketing strategies that shape purchase intent, increase conversions, and deepen brand loyalty. With expertise in content production, community management, paid media, experiential activations, and retail influencer marketing, we deliver campaigns that move products off shelves and carts while building lasting connections between your brand and today’s digitally driven consumers.
1 B+
Engaged Customers
$ 14 B
Measurable Sales
7 x
Avg ROAs increase
- 42 %
Avg CAC reduction
YOU ALREADY KNOW OUR WORK
The campaigns that broke the internet. The creators who defined culture. The brands that became obsessions. Check out our latest work
Walmart
Walmart tasked Viral Nation to chart its first bold move into the metaverse, transforming retail storytelling through gaming, interactivity, and influencer-driven content. By blending cutting-edge tech with cultural moments, the campaign introduced millions to Walmart Land, driving massive awareness, engagement, and virtual foot traffic in Roblox.

66M+
Impressions
4.7M
Engagements
235K+
Visits
64%
Brand Lift
Frequently Asked Questions
What is a retail social media campaign?
A retail social media campaign is a comprehensive, shopper-centric marketing strategy that goes beyond vanity metrics to drive measurable business outcomes. These campaigns connect social performance directly to sales and foot traffic, utilizing geo-targeting and location-based insights to meet the specific needs of retail environments.
Why should retail brands use influencers?
The right influencers turn brand messages into trusted recommendations, reaching your customers where they’re most active. In retail social media marketing, these partnerships drive awareness, engagement, and sales while creating culturally relevant moments that strengthen loyalty and scale across channels.
What makes Viral Nation a top Retail agency?
We offer full-spectrum social media marketing, from creator-based campaigns to content strategy, and community management, all in one place. Every campaign is backed by Viral Nation Secure™ for AI-powered brand safety and CreatorOS™ for intelligent creator selection and performance tracking. The result is a marketing approach that scales, safeguards brand reputation, and keeps campaigns impactful and relevant.
Ready to Transform Your Social Media Marketing Strategy?
Let Viral Nation make social media your most powerful growth channel.