Social Media Marketing That Helps Food and Beverage Brands Win at Shelf
From sparking shopper demand to securing prime placement and lifting sales, we turn online engagement into in-store results.











Why Leading Food And Beverage Brands Trust Viral Nation

Food & Beverage Social Strategy
Campaigns engineered to spark shopper demand, deepen engagement, and drive measurable sales lift, all while building brand awareness and loyalty.

Data-Driven Creator Selection
With access to 28K+ roster of pre-vetted influencers, we match brands with creators whose audience, style and reach align perfectly with your campaign objectives, from targeted local activations to large-scale launches.
Category Focused Strategy
Our strategies are built on deep food & beverage market insight, ensuring every campaign speaks the right language, resonates with shoppers, and delivers impact where it counts: at the shelf.
Proven Retail and Brand Impact
Combining AI-powered brand safety, deep category expertise, and the world's largest exclusive creator network to deliver campaigns that move the needle on sales and growth.

Scalable ROI-Focused Execution
Consistent high-quality delivery across all platforms and markets, adaptable to evolving goals, with strategies built for sustainable growth and measurable ROI.-
7-Eleven Canada
“For highly targeted and seasonally optimized campaigns, Viral Nation consistently delivers versatile content creation across various formats. With their ability to handle large-scale operations, 7-Eleven turned to Viral Nation to enhance our social presence across targeted markets and demographics. Their comprehensive and integrated service model reduces the need for multiple service providers, adding value at every step. Connecting our audience’s wants and needs to our social strategy has significantly boosted brand visibility and positive audience sentiment.”
7-Eleven Canada
Driving Sales Growth Starts With Social Media That Converts
Social drives how consumers discover, trust, and choose food and beverage products long before they reach checkout. Viral Nation builds food and beverage social media marketing strategies that influence purchase decisions, accelerate sales, and strengthen loyalty. With expertise in food and beverage content production, community management, paid media, experiential activations, and food and beverage influencer marketing, we deliver campaigns that help brands win at shelf while building lasting consumer connections.
1 B+
Engaged Customers
$ 14 B
Measurable Sales
7 x
Avg ROAs increase
- 42 %
Avg CAC reduction
YOU ALREADY KNOW OUR WORK
The campaigns that broke the internet. The creators who defined culture. The brands that became obsessions. Check out our latest work
Smartwater
Coca-Cola partnered with Viral Nation to unveil Smartwater’s revitalized brand identity through a bold, immersive campaign. With #TheDrop activations across Los Angeles and New York City, we combined experiential marketing, creator-driven storytelling, and a tailored food and beverage social media strategy to generate mass awareness and authentic engagement. The result: over 3 million people reached, 67K engagements, and a rebrand launch that positioned smartwater as a trendsetter in the beverage space.

3M+
Impressions
67K
Engagements
43
Creators
55
Unique Creator Content
Frequently Asked Questions
What is a Food and Beverage Influencer marketing campaign?
A Food and Beverage (F&B) social media marketing campaign is a strategic blend of compelling content, targeted reach, and smart measurement designed to turn social media scrolling into actual sales.
These campaigns combine eye-catching visuals, authentic storytelling, and precise targeting to reach consumers when and where they're making food and drink decisions. The goal is simple: build awareness, drive consideration, and convert followers into customers, whether that's getting them through grocery store doors or adding products to their online cart.
Why should Food and Beverage brands use influencers?
Influencers give food and beverage brands a credible voice in the spaces where their consumers are most engaged. By integrating influencer content into a broader food and beverage social media marketing strategy, brands can build trust, increase visibility, and inspire purchase decisions. The right partnerships turn audience attention into meaningful brand connections, driving both sales growth and long-term loyalty.
What makes Viral Nation a top Food and Beverage social media marketing agency?
Influencers give food and beverage brands a credible voice in the spaces where their consumers are most engaged. By integrating influencer content into a broader food and beverage social media marketing strategy, brands can build trust, increase visibility, and inspire purchase decisions. The right partnerships turn audience attention into meaningful brand connections, driving both sales growth and long-term loyalty.
Ready to Transform Your Social Media Marketing Strategy?
Let Viral Nation make social media your most powerful growth channel.