WISH X LAKERS

Viral Nation was presented with a challenge to improve brand sentiment for client Wish through a creative influencer activation.

Seeing the Lakers Suite Night as an opportunity to combine hospitality and social media, we activated 15 influencers to attend the Lakers Suite Night and enjoy a night of fun and competition and exclusive access to the Staples Center.

The Goal

  • Build on brand positioning and trust to improve brand sentiment
  • Drive massive awareness for Wish and use their connection to the Lakers to increase brand affinity
  • Generate 2,000,000 social media interactions

The Strategy

  • Send influencers a care package from Wish and the Lakers to be used for pre-promotion content with an invitation to the game
  • Arrange activities and create an environment which invites content creation
  • Produce a promotional video of the entire activation to be distributed by Wish for their own marketing initiatives

Through partnering with Wish we were able to optimize the Lakers resources to a new wave of stakeholders, our influencers, that acted as leverage for both brands. The experience truly was one of a kind and it was great to see influencers partake in something they truly loved.

Alvin Ma

Account Director, Viral Nation

The Results

7.6 M
TOTAL IMPRESSIONS
5.2 M
TOTAL INTERACTIONS
15
INFLUENCERS
128
POSTS

READY TO GET STARTED?

Let’s work together.