WBHI
WBHI
WBHI and Viral Nation worked together to drive brand awareness, develop a creative challenge #StandAhead to develop a ripple in participants, drive awareness. The creative was coupled with meaningful messaging, custom content and an event to help support initiatives.
The Goal
Drive awareness to Women’s Brain Health Initiative, by developing a creative challenge which can engage participation and donations
Gather 45+ participants and a robust bundle of views and engagements on socials
The Strategy
- Activate female influencers with high female audiences and creative alignment
Implement social publishers to increase reach of influencer content
- Leverage Instagram stories with clear key messaging and strong call-to-action to swipe-up and visit the landing page
WBHI and Viral Nation worked together to drive brand awareness, develop a creative challenge #StandAhead to develop a ripple in participants, drive awareness. The creative was coupled with meaningful messaging, custom content and an event to help support initiatives.
45 +
PARTICIPANTS 3.5 M
TOTAL IMPRESSIONS 267 K
TOTAL ENGAGEMENT 12.7 K
TOTAL CLICKS