Influencer marketing | Campaign strategy | Talent management
How Viral Nation put ViewSonic top-of-mind with holiday consumers
When ViewSonic needed help getting some of its latest products into the hearts and hands of consumers, they turned to Viral Nation. Here’s how a YouTube influencer marketing campaign – from awareness to sales – drove over 10 million interactions and revenue for ViewSonic in the lead-up to the holidays.
Best Digital Campaign
ViewSonic’s Holiday Campaign received top honors at the AVA Digital Awards—an international competition that recognizes excellence by creative professionals in the field of digital communication.
ViewSonic specializes in visual display hardware, including liquid-crystal displays, projectors, interactive whiteboards, and digital whiteboarding software. Focused on three key markets—education, enterprise, and entertainment—ViewSonic is on a mission to inspire the world to see the difference between the ordinary and the extraordinary by providing innovative visual solutions for work, play, and learning.
When ViewSonic wanted to grow awareness and drive sales for a range of projectors and gaming monitors, they came to Viral Nation with an ambitious goal: make ViewSonic one of the hottest visual display brands to get your hands on during the holidays.
A view to success
Viral Nation devised a strategy to leverage influencers and brand publishers on YouTube and Instagram. Drawing from authentic, vetted creator profiles, Viral Nation identified and onboarded 18 influencers to generate content that educated their audiences on ViewSonic’s featured products and encouraged them to purchase directly on Amazon.
Projecting a win
During the holiday lead-up, YouTube’s top tech and gaming influencers produced original content to showcase the features of ViewSonic monitors and projectors.
Well-loved tech YouTubers, like SoldierKnowsBest, Kevin the Tech Ninja, and Unwrap, published engaging content and in-depth reviews. Celebrity League of Legends player, BunnyFuFuu; YouTube’s JayZTwoCents; and other major names in gaming took ViewSonic gaming monitors for a detailed test drive.
Photography and filmmaking influencers, Jeven Dovey and Chris Hau, positioned ViewSonic monitors as unbeatable for their size, resolution, and performance. And YouTube star, Shonduras, produced a 15-minute video where his team showed off the ViewSonic 4K UHD Home Projector’s capabilities by installing the product in a studio warehouse – playing larger-than-life games on a massive wall.
Campaign creative was also redistributed through a network of key social publishers to further amplify awareness and sales.
Using innovative influencer content on YouTube and amplifying content across brand publishers and Instagram, Viral Nation drove awareness and sales during the holiday buying period.
With 18 influencers, 26 posts, and a 2.5% CTR, the campaign exceeded targets by 142%!