Victoria’s Secret
Victoria's Secret
To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador's owned social channels, along with across VS PINK owned social cannels, website, and in-store signage.

The Goal
- Create a consistent flow of content that can be used on VS PINK socials, website, and in-store signage
- Generte positive awareness towards the VS PINK brand
The Strategy
- Onboard a variety of ambassadors showcasing body positiity, ethnic, diversity, fitness girls and campus girls
- Create a collection of “everyday girl” content that showcases key product categories
- Utilize the #PINKGRLPWR hashtag to have a consolidated database of influencers promoting VS PINK
To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador’s owned social channels, along with across VS PINK owned social channels, website, and in-store signage.

175
MONTHLY PARTICIPANTS
2.8
M
TOTAL INTERACTIONS
27
K
TOTAL LINK CLICKS