Victoria's Secret

To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador's owned social channels, along with across VS PINK owned social cannels, website, and in-store signage.

The Goal

Create a consistent flow of content that can be used on VS PINK socials, website, and in-store signage
Generte positive awareness towards the VS PINK brand

The Strategy

Onboard a variety of ambassadors showcasing body positiity, ethnic, diversity, fitness girls and campus girls
Create a collection of “everyday girl” content that showcases key product categories
Utilize the #PINKGRLPWR hashtag to have a consolidated database of influencers promoting VS PINK

Influencer Marketing

Creative & Content

Strategy

To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador’s owned social channels, along with across VS PINK owned social channels, website, and in-store signage.

175

MONTHLY PARTICIPANTS

2.8 M

TOTAL INTERACTIONS

27 K

TOTAL LINK CLICKS