Victoria's Secret

To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador's owned social channels, along with across VS PINK owned social cannels, website, and in-store signage.

The Goal

  • Create a consistent flow of content that can be used on VS PINK socials, website, and in-store signage
  • Generte positive awareness towards the VS PINK brand

The Strategy

  • Onboard a variety of ambassadors showcasing body positiity, ethnic, diversity, fitness girls and campus girls
  • Create a collection of “everyday girl” content that showcases key product categories
  • Utilize the #PINKGRLPWR hashtag to have a consolidated database of influencers promoting VS PINK

To help drive brand awareness for Victoria Secret PINK, Viral Nation developed a strategy that onboarded 175 monthly Brand Ambassadors over the course of 6 months. Content created was repurposed across the ambassador’s owned social channels, along with across VS PINK owned social channels, website, and in-store signage. 

175
MONTHLY PARTICIPANTS
2.8 M
TOTAL INTERACTIONS
27 K
TOTAL LINK CLICKS

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