Viral Nation was presented with the challenge of positioning Scotiabank as a trusted Canadian bank to Latin American audiences.
To accomplish this, Viral Nation successfully activated seven of the largest social media influencers from Chile, Peru and Mexico, and invited them to experience Canadian culture by celebrating Canada’s 150th birthday in major Canadian cities.
- Position Scotiabank as a trusted Canadian bank
- Coordinate international travel for 7 Latin American influencers to experience Canada’s 150th birthday
- Generate 10 million interactions
- Facilitate meetings between influencers and Scotiabank partners
- Visit iconic Canadian landmarks
- Support small and local businesses
- Ensure influencers share their Canadian experiences with their combined following of 60.8 million
The Scotiabank campaign was a whirlwind of events and cultures. Having the opportunity to share our traditions while learning about new customs was a truly heartwarming experience that shined through every piece of content.