PUBG Mobile Star Challenge
PLAYER UNKNOWN BATTLEGROUNDS
In November 2018, Tencent Games produced and hosted the largest global mobile eSports tournament.
Tasked with driving awareness to the PUBG Mobile Star Challenge in Dubai, Viral Nation launched a global campaign activating over 100 international influencers across multiple platforms to achieve the highest results.
The Goal
- Drive awareness to the PUBG Mobile Star Challenge (PMSC) tournament in Dubai
- Increase local ticket sales
- Generate 50 million social media impressions and 60 million media impressions
The Strategy
- Contract influencers (aka country leaders) from US, Brazil, Turkey, China, Japan, Korea, India, Saudi Arabia, Kuwait, Russia, Dubai and Thailand to attend and promote PMSC
- Activate multiple gaming influencers across different platforms to rebroadcast and promote PMSC livestream
- Activate multiple local (Dubai) influencers across different platforms to promote ticket selling and awareness for PMSC
- Engage country leaders to take part in filming content at YouTube Space Dubai, doing live interviews and challenges
- Identify and engage relevant media contacts across international, regional and trade outlets to attend and/or cover the event
Viral Nation has been an exceptional partner during the PUBG Mobile Star Challenge. They are experts in influencer management and will always go above and beyond what is asked. Being with the Viral Nation felt like family and we are excited to continue working with them!
Ken Huang
Marketing Manager
The Results
224.1
M
TOTAL IMPRESSIONS
128.6
M
TOTAL MEDIA IMPRESSIONS
30
M
POST-CAMPAIGN DISTRIBUTION VIEWS
5
PLATFORMS
142
INFLUENCERS
360
POSTS
41
MEDIA PLACEMENTS