Mustela approached Viral Nation with the task of raising awareness of the brand and ultimately encouraging sales in the United States.
Viral Nation activated a variety of micro and macro influencers to create high quality content and help Mustela achieve their goal.
- Increase purchase and traffic to the Mustela USA website
- Raise awareness of Mustela products and communicate the natural ingredients found in the products
- Activate a variety of micro and macro influencers to create engaging content that audiences relate to
- Leverage Instagram stories with clear key messaging and a strong call-to-action to educate consumers and offer a seamless path to conversion
- Utilize custom coupon codes to incentivize viewers to purchase Mustela product
Viral Nation functioned as an extension of our internal team and worked with our tight timelines.